<?xml version="1.0" encoding="utf-8"?>
<rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Customers</title><link>https://cloud.google.com/blog/topics/customers/</link><description>Customers</description><atom:link href="https://cloudblog.withgoogle.com/blog/topics/customers/rss/" rel="self"></atom:link><language>en</language><lastBuildDate>Fri, 04 Sep 2026 16:00:03 +0000</lastBuildDate><image><url>https://cloud.google.com/blog/topics/customers/static/blog/images/google.a51985becaa6.png</url><title>Customers</title><link>https://cloud.google.com/blog/topics/customers/</link></image><item><title>How Yahoo optimizes resources with flexible VMs in Managed Service for Apache Spark</title><link>https://cloud.google.com/blog/products/data-analytics/how-yahoo-optimizes-apache-spark-with-flexible-vms/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As a global media and technology company connecting hundreds of millions of users to finance, sports, and entertainment platforms, Yahoo operates a massive data infrastructure where analytics workloads must run continuously at high speed. In deadline-driven data environments, relying on fixed virtual machine (VM) configurations creates a brittle system; if a specific machine shape faces a regional capacity constraint, cluster provisioning in &lt;/span&gt;&lt;a href="https://cloud.google.com/products/managed-service-for-apache-spark"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Spark&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; (formerly Dataproc) can experience delays and stall critical data pipelines.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Yahoo utilizes &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/managed-spark/docs/concepts/configuring-clusters/flexible-vms"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;flexible VMs&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; in &lt;/span&gt;&lt;a href="https://cloud.google.com/products/managed-service-for-apache-spark"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Spark&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; clusters to automatically absorb these resource fluctuations by defining a ranked list of acceptable VM shapes. This allows the system to dynamically search regional zones and maintain pipeline execution without manual intervention. To search for capacity across a region, teams must also enable &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/managed-spark/docs/concepts/configuring-clusters/flexible-vms"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Auto-Zone placement&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This optimization builds on Yahoo's broader data modernization journey, which involved &lt;/span&gt;&lt;a href="https://www.youtube.com/watch?v=_7Oz1V1-ZiE" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;migrating on-premises Hadoop and big data estates&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; directly to Google Cloud. By transitioning those legacy workloads, the team established a cloud foundation capable of running high-scale batch and streaming analytics with dynamic resource flexibility.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-video"&gt;



&lt;div class="article-module article-video "&gt;
  &lt;figure&gt;
    &lt;a class="h-c-video h-c-video--marquee"
      href="https://youtube.com/watch?v=_7Oz1V1-ZiE"
      data-glue-modal-trigger="uni-modal-_7Oz1V1-ZiE-"
      data-glue-modal-disabled-on-mobile="true"&gt;

      
        

        &lt;div class="article-video__aspect-image"
          style="background-image: url(https://storage.googleapis.com/gweb-cloudblog-publish/images/maxresdefault_iMaqL8o.max-1000x1000.jpg);"&gt;
          &lt;span class="h-u-visually-hidden"&gt;Hadoop pioneer to cloud innovator: Yahoo’s data lake modernization journey&lt;/span&gt;
        &lt;/div&gt;
      
      &lt;svg role="img" class="h-c-video__play h-c-icon h-c-icon--color-white"&gt;
        &lt;use xlink:href="#mi-youtube-icon"&gt;&lt;/use&gt;
      &lt;/svg&gt;
    &lt;/a&gt;

    
  &lt;/figure&gt;
&lt;/div&gt;

&lt;div class="h-c-modal--video"
     data-glue-modal="uni-modal-_7Oz1V1-ZiE-"
     data-glue-modal-close-label="Close Dialog"&gt;
   &lt;a class="glue-yt-video"
      data-glue-yt-video-autoplay="true"
      data-glue-yt-video-height="99%"
      data-glue-yt-video-vid="_7Oz1V1-ZiE"
      data-glue-yt-video-width="100%"
      href="https://youtube.com/watch?v=_7Oz1V1-ZiE"
      ng-cloak&gt;
   &lt;/a&gt;
&lt;/div&gt;

&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This post provides a technical blueprint for configuring flexible VM instance rankings in &lt;/span&gt;&lt;a href="https://cloud.google.com/products/managed-service-for-apache-spark"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Spark&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to automatically manage capacity constraints and maintain pipeline execution.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Operational trade-offs of static configurations&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Configuring clusters with a single, fixed machine type in a specific zone introduces constraints when regional zonal capacity fluctuations occur, potentially impacting cluster provisioning. Rather than manage these capacity variations through custom retry logic or manual intervention, using flexible configurations allows your infrastructure to automatically adapt. By accepting multiple VM shapes and searching across zones in the selected region, flexible configurations help streamline provisioning to better support high-scale analytics workloads.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Rules for configuring flexible clusters&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Deploying flexible configurations requires aligning several connected design choices:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Enable auto-zone placement:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; You must pass a region(&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;--region=${REGION}&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;) or an empty zone string (&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;--zone=""&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;) so Managed Spark can search for available capacity across the entire region.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Maintain core and memory symmetry:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; If your Managed Spark cluster uses &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/managed-spark/docs/concepts/configuring-clusters/autoscaling"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;autoscaling&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, all machine types in your flexible list must share a similar core count and memory size, even if they come from different VM families. A uniform CPU-to-memory ratio across primary and secondary workers prevents performance degradation, as the smallest ratio determines your effective container sizing.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Align component properties:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Managed Spark calculates system properties based on VM cores and memory. When mixing machine shapes, you may need explicit property overrides to keep YARN and Spark resource allocations aligned with your expected worker behavior.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Two ways flexible VMs support massive workloads&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For large-scale data environments, flexible configurations support operations in two ways:&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Higher cluster creation success:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Instead of failing when a preferred VM type is out of stock, Managed Spark selects from a ranked list to keep provisioning moving.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Better regional resource use:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Auto-zone placement searches the entire region to find capacity, which reduces provisioning friction during high-demand periods.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;gcloud example&lt;/strong&gt;&lt;/h3&gt;&lt;/div&gt;
&lt;div class="block-code"&gt;&lt;dl&gt;
    &lt;dt&gt;code_block&lt;/dt&gt;
    &lt;dd&gt;&amp;lt;ListValue: [StructValue([(&amp;#x27;code&amp;#x27;, &amp;#x27;gcloud dataproc clusters create analytics-cluster \\\r\n  --region=us-central1 \\\r\n  --zone=&amp;quot;&amp;quot; \\\r\n  --num-workers=10 \\\r\n  --master-instance-selection=\&amp;#x27;{&amp;quot;machineTypes&amp;quot;:[&amp;quot;e2-standard-8&amp;quot;],&amp;quot;rank&amp;quot;:0}\&amp;#x27; \\\r\n  --master-instance-selection=\&amp;#x27;{&amp;quot;machineTypes&amp;quot;:[&amp;quot;n2-standard-8&amp;quot;],&amp;quot;rank&amp;quot;:1}\&amp;#x27; \\\r\n  --worker-instance-selection=\&amp;#x27;{&amp;quot;machineTypes&amp;quot;:[&amp;quot;e2-standard-8&amp;quot;],&amp;quot;rank&amp;quot;:0}\&amp;#x27; \\\r\n  --worker-instance-selection=\&amp;#x27;{&amp;quot;machineTypes&amp;quot;:[&amp;quot;n2-standard-8&amp;quot;],&amp;quot;rank&amp;quot;:1}&amp;#x27;), (&amp;#x27;language&amp;#x27;, &amp;#x27;&amp;#x27;), (&amp;#x27;caption&amp;#x27;, &amp;lt;wagtail.rich_text.RichText object at 0x7f1e0698b280&amp;gt;)])]&amp;gt;&lt;/dd&gt;
&lt;/dl&gt;&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;API example&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;You can also build this capacity policy into your automated pipelines or &lt;/span&gt;&lt;a href="https://cloud.google.com/products/managed-service-for-apache-airflow"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Airflow&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; DAGS using the &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;instanceFlexibilityPolicy&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; field in the ‘Dataproc’ API:&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-code"&gt;&lt;dl&gt;
    &lt;dt&gt;code_block&lt;/dt&gt;
    &lt;dd&gt;&amp;lt;ListValue: [StructValue([(&amp;#x27;code&amp;#x27;, &amp;#x27;{\r\n  &amp;quot;projectId&amp;quot;: &amp;quot;PROJECT_ID&amp;quot;,\r\n  &amp;quot;clusterName&amp;quot;: &amp;quot;analytics-cluster&amp;quot;,\r\n  &amp;quot;config&amp;quot;: {\r\n    &amp;quot;gceClusterConfig&amp;quot;: {\r\n      &amp;quot;zoneUri&amp;quot;: &amp;quot;&amp;quot;\r\n    },\r\n    &amp;quot;secondaryWorkerConfig&amp;quot;: {\r\n      &amp;quot;numInstances&amp;quot;: 8,\r\n      &amp;quot;instanceFlexibilityPolicy&amp;quot;: {\r\n        &amp;quot;instanceSelectionList&amp;quot;: [\r\n          {\r\n            &amp;quot;machineTypes&amp;quot;: [&amp;quot;n2-standard-8&amp;quot;],\r\n            &amp;quot;rank&amp;quot;: 0\r\n          },\r\n          {\r\n            &amp;quot;machineTypes&amp;quot;: [&amp;quot;e2-standard-8&amp;quot;, &amp;quot;t2d-standard-8&amp;quot;],\r\n            &amp;quot;rank&amp;quot;: 1\r\n          }\r\n        ]\r\n      }\r\n    }\r\n  }\r\n}&amp;#x27;), (&amp;#x27;language&amp;#x27;, &amp;#x27;&amp;#x27;), (&amp;#x27;caption&amp;#x27;, &amp;lt;wagtail.rich_text.RichText object at 0x7f1e0698be20&amp;gt;)])]&amp;gt;&lt;/dd&gt;
&lt;/dl&gt;&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This API policy achieves the same goal: it establishes your preferred shape, documents valid fallbacks, and lets Managed Spark resolve resource constraints without breaking your automation scripts.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Establishing an infrastructure policy&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Managing data at this scale requires standardizing a clear resource policy rather than relying on a single rigid machine type. Your configuration standards should outline:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Preferred and fallback VM families for secondary workers.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Default auto-zone placement to enable flexible provisioning.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Identical core and memory configurations when using autoscaling.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Uniform CPU-to-memory ratios across all worker groups to maintain predictable container sizing.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Explicit YARN or Spark property overrides to guarantee consistent runtime behavior across different machine lines.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Shuffle-safe patterns for Spark workloads running on Spot or highly elastic capacity.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By adopting flexible configurations, you turn infrastructure scarcity into a predictable fallback plan, keeping your critical data pipelines up and running.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Yahoo impact and results&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By implementing flexible VMs in Managed Service for Apache Spark, Yahoo successfully reduced cluster provisioning failures by 85% which were caused by regional capacity stockouts. This flexible configuration allows their data infrastructure to automatically handle capacity constraints and successfully provision resources without requiring manual intervention. As a result, Yahoo ensures continuous workload execution and prevents downstream processing delays across their massive data pipelines.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;"Managing high-scale data analytics at Yahoo requires resilient, automated infrastructure. Moving to flexible VMs in Managed Service for Apache Spark has transformed our approach; instead of stalling when a specific machine shape faces capacity constraints, our clusters now automatically pivot to our ranked fallback options. This has helped us reduce provisioning failures by 85%, providing the reliability we need to keep our global media platforms running smoothly."&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; - Akshay Jain, Senior Software Developer Engineer, Yahoo! &lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Strategic benefits of flexible infrastructure&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Adopting a flexible compute stack transforms your environment into a dynamic pool of resources that adapts to your operational needs. By moving away from rigid, single-machine type configurations, you ensure that your workloads reliably access the compute they need, regardless of supply fluctuations. This shift not only maximizes workload obtainability and reliability but also facilitates seamless hardware modernization by allowing you to prioritize newer VM generations while maintaining older types as reliable fallback options.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Build your resilient data pipeline&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Transitioning to a fluid compute strategy ensures your critical analytics remain operational despite regional resource shifts. Here is how you can begin optimizing your infrastructure today:&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Audit your workloads: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Identify applications tightly coupled to specific VM families or zones and map out viable alternative hardware shapes.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Standardize resource policies: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Explore the &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/managed-spark/docs/concepts/configuring-clusters/flexible-vms"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;documentation for Managed Spark flexible VMs&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to establish your preferred and fallback VM families.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Align financial strategy: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Utilize Flexible Committed Use Discounts (Flex CUDs) to maintain cost predictability when workloads dynamically pivot to alternative machine types.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Claim your credits: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;New customers may be eligible for &lt;/span&gt;&lt;a href="https://cloud.google.com/free"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;$300 in credits&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to try Managed Service for Apache Spark and other Google Cloud products at no cost.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;&lt;/div&gt;</description><pubDate>Fri, 04 Sep 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/data-analytics/how-yahoo-optimizes-apache-spark-with-flexible-vms/</guid><category>Streaming</category><category>Customers</category><category>Data Analytics</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Yahoo optimizes resources with flexible VMs in Managed Service for Apache Spark</title><description></description><site_name>Google</site_name><url>https://cloud.google.com/blog/products/data-analytics/how-yahoo-optimizes-apache-spark-with-flexible-vms/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Akshay Jain</name><title>Senior Software Engineer, Yahoo</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Surjit Singh</name><title>Data &amp; AI Engineer, Google Cloud</title><department></department><company></company></author></item><item><title>How BlackLine simplifies perimeter policy intelligence with VPC Service Controls</title><link>https://cloud.google.com/blog/topics/customers/how-blackline-prevents-data-exfiltration-with-vpc-service-controls/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Establishing network-level perimeters with VPC Service Controls (VPC-SC) is a critical step that can help you protect your cloud environment against data exfiltration, compromised accounts, and insider threats.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Today, Google Cloud is excited to share new policy intelligence capabilities in VPC-SC that can help drive even greater operational simplicity. With our latest release of the &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/vpc-service-controls/docs/violation-analyzer"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;VPC-SC violation analyzer&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/vpc-service-controls/docs/violation-dashboard"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;violation dashboard&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, we have simplified policy management and troubleshooting, to make managing and optimizing your security perimeter more efficient and straightforward than ever. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;How BlackLine streamlines incident response&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;BlackLine, a leader in financial operations management, adopted the VPC-SC policy intelligence solution to maintain strict security perimeters. Chosen by over half of Fortune 500 companies, BlackLine uses Google Cloud's full suite of managed services and built-in security capabilities to protect sensitive customer financial data.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;VPC Service Controls are the foundation of BlackLine's preventative compliance and security controls in our Google Cloud environment, helping us to mitigate data exfiltration risks and ensure clear separation between our higher and lower environments by establishing strong security perimeters.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Managing these complex perimeters is a continuous process. VPC Service Controls violation analyzer helps BlackLine cloud infrastructure administrators adapt to changing API connection requirements of the business by adjusting security perimeters through approved access levels, ingress policies, and egress policies. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With only the troubleshooting token or unique ID from any VPC-SC violation error message, we can produce a detailed report identifying the principals and target resources involved in a failed API request, and explaining why and how that API request violated BlackLine's service perimeters. We don’t need to write a Cloud Logging SQL query to extract the data.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The clear access context and actionable insights in the violation details report are an invaluable starting point as we collaborate to resolve violations, significantly reducing our mean-time-to-resolution (MTTR) for service perimeter issues, and helping BlackLine maintain our focus on our customers and continue to innovate on their behalf.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Streamlining the perimeter operations lifecycle&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our new policy intelligence tools — the VPC-SC &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/vpc-service-controls/docs/violation-analyzer"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Violation analyzer&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/vpc-service-controls/docs/violation-dashboard"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Violation dashboard&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; — simplify real-time monitoring and active incident response. These tools provide clear, actionable insights in the Google Cloud Console, offering greater speed and automation to help you confidently enforce least-privilege perimeters, and quickly resolve access denials.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Violation Dashboard aggregates and visualizes all service perimeter violations across your entire Google Cloud organization in a single pane of glass, helping your team identify trends, spot spikes in access denials, and shareable filters on violations by specific perimeters, projects, or identities.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Violation Analyzer streamlines investigating violations, eliminating the need to query &lt;/span&gt;&lt;a href="https://cloud.google.com/logging"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Logging&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and manually piece together the details. When you click a troubleshooting token from the dashboard (or input a unique denial ID), the analyzer maps out the identity, source, target, and VPC-SC rule triggered, creating a report telling you why that specific request was blocked. This helps your team more quickly take action to determine whether to modify existing policy rules or create a new one, and resolve incidents more quickly.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Together, the new VPC Service Controls policy intelligence tools go beyond automated log analysis to provide unified visibility of violations and actionable insights to investigate them, making your perimeter deployment and management simpler and lower-risk.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/1_HT1HJeh.max-1000x1000.png"
        
          alt="1"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="ndthf"&gt;Streamlining the VPC Service Controls lifecycle, from deployment to policy refinement.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With the new VPC-SC troubleshooting tools you can more easily:&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Test new perimeters (deployment)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Use the violation dashboard to visualize the impact of a service perimeter during your initial dry run phase, helping to verify that enforcement is accurate and predictable before it affects production traffic. Filter violations to track and resolve with prebuilt contextual filters for principals, service perimeters, enforcement type, and more.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Track perimeter denials (monitor)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: The violation dashboard offers a unified view of your perimeter health, allowing your security operations team to monitor status in real time, including dynamic agentic access denials.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Triage an event (investigate)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Violation analyzer provides the identity, source, target, and operations for any violation. It cross-references identity and access management (IAM) permissions, resource ancestry, and context evaluation to identify which rule was triggered, reducing manual effort.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Fix the rule (refine policy)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Instead of searching through configuration files, violation analyzer maps violations directly to the relevant line in your VPC-SC policy, allowing you to make updates more quickly and with less manual overhead.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/original_images/output_hq.gif"
        
          alt="output_hq"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="ndthf"&gt;The VPC Service Controls violation dashboard produces detailed reports to jump-start perimeter access investigations that are simplified using the violation analyzer.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Core VPC-SC operations: Simple perimeter enforcement&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our new troubleshooting capabilities build on VPC Service Controls’ foundational simplicity for designing, enforcing, and managing strong perimeters. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By using dry run mode, your teams can build precise, contextual ingress and egress rules based on observed traffic — without disrupting vital business workflows. Once you validate these access patterns, moving to full enforcement becomes a more confident, data-driven process. To keep perimeter maintenance more efficient and straightforward, scoped policies allow you to delegate management directly to project-level administrators, empowering the teams closest to the workload.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Getting started&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Simplify data security with VPC Service Controls. With the new Violation Analyzer and Violation dashboard, you can spend less time investigating incidents and more time safely scaling your cloud initiatives. Your data is your most valuable asset — protect it with a perimeter that’s as simple to manage as it is effective in enforcing controls.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Learn more and get started with the VPC-SC &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/vpc-service-controls/docs/violation-analyzer"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;violation analyzer&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/vpc-service-controls/docs/violation-dashboard"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;violation dashboard&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; in our documentation.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 01 Sep 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/customers/how-blackline-prevents-data-exfiltration-with-vpc-service-controls/</guid><category>Security &amp; Identity</category><category>Customers</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How BlackLine simplifies perimeter policy intelligence with VPC Service Controls</title><description></description><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/customers/how-blackline-prevents-data-exfiltration-with-vpc-service-controls/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Pratik Bhangale</name><title>Product Manager, Google Cloud</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jimmy Huang</name><title>Staff Cloud Engineer, BlackLine</title><department></department><company></company></author></item><item><title>Reimagining work: How Pythian’s internal AI playbook delivers customer ROI</title><link>https://cloud.google.com/blog/topics/startups/how-pythians-internal-ai-playbook-delivers-customer-roi/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When &lt;/span&gt;&lt;a href="https://www.pythian.com/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Pythian&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; rolled out Google Cloud’s &lt;/span&gt;&lt;a href="https://cloud.google.com/gemini-enterprise"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Enterprise&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; across our 500-person company in 27 countries, the goal was simple: use our own company as a proving ground to discover how enterprise AI actually delivers ROI.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;What we found changed our strategy entirely.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Since the rollout of Gemini Enterprise and our previous enterprise AI deployments, Pythian observed firsthand why so many enterprise AI initiatives stall out or fail. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Most organizations trap themselves in a tool-centric mindset — buying licenses, making tools broadly available, and assuming value will naturally follow. They get stuck chasing "nickel and dime" micro-efficiencies (like saving 5 minutes per user) while missing structural, high-ROI workflow transformations. Compounding the problem, even when custom agents are built, they frequently stall in pilot mode or break down in production because teams lack the operational capability to manage AI model drift, agent lifecycles, and ongoing observability.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To solve this, we engineered the Pythian AI Operating Model — a multifaceted, end-to-end framework designed to take enterprise AI from high-level strategy all the way into sustained production. While our dual center of excellence (COE) serves as the core execution muscle, it is the application of the entire framework, from Field CTO strategy and tooling deployment to the dual COE and XOps, that consistently unlocks million-dollar outcomes.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By proving this complete model internally first, Pythian drove a&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;3x&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;surge in active user engagement and cut our database incident resolution times by 80%.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;The four pillars of the Pythian AI operating model&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To move past the common failure points of enterprise AI, our framework consolidates strategy, execution, and operations into a single continuous loop:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Field CTO strategy  ──&amp;gt;  tooling deployment  ──&amp;gt;  dual COE execution  ──&amp;gt;  production XOps&lt;/strong&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Field CTO strategy and governance:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Generative AI is arguably the most academically challenging architectural shift in IT history. Led by former C-suite tech leaders, our Field CTO practice provides executive advisory to establish steering committees and clear value metrics. The team audits operations using 16 horizontal agentic patterns (like automated document processing and runbook creation) to build a prioritized backlog of high-ROI use cases &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;before&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; development starts.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Tooling and platform deployment:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; The team establishes a secure, production-grade foundation on platforms like Gemini Enterprise and connects AI directly into CRMs, ERPs, and database estates to ground models in real corporate context.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;The dualCOE:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; This execution muscle is split into two specialized engines:&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;ul&gt;
&lt;li aria-level="2" style="list-style-type: circle; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;People productivity COE:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; This group handles adoption and change management. Instead of expecting non-technical teams (like HR or Procurement) to build its own agents, this COE builds no-code agents &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;for&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; them, focusing entirely on enablement.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="2" style="list-style-type: circle; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Process productivity COE:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; This team engineers deep, custom-coded AI agents and complex agentic workflows that integrate into core data platforms for autonomous operations.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;XOps (AI production management):&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; While deploying an agent is 20% of the journey,  &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;maintaining&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; accuracy in production is 80%. Because AI models and prompt structures naturally drift over time, this XOps practice provides the continuous monitoring, prompt tuning, and model observability needed to keep agents performing without breaking core workflows.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The difference between chasing minor, scattered efficiencies and driving structural enterprise ROI comes down to how you align your operating strategy:&lt;br/&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;div align="left"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;&lt;table&gt;&lt;colgroup&gt;&lt;col/&gt;&lt;col/&gt;&lt;col/&gt;&lt;/colgroup&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Alignment element&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Tool-centric approach&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Pythian AI operating model&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Primary metric&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Individual minutes saved per user&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;High-impact workflow reimagination and ROI&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Operational focus&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Broad, unguided tool availability&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Prioritized backlog via 16 agentic patterns&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Execution muscle&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Ad-hoc user experimentation&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Dual COE (people and process productivity)&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Production lifecycle&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Unmonitored static deployments&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Active XOps (Continuous accuracy and drift management)&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;Real-world impact: from database ops to global supply chains&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Whether managing 70 manufacturing plants or 30,000 enterprise databases, AI succeeds when tied to structural, high-value workflows:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Pythian “as a customer:”&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Across 15,000 monthly database tickets, our Process COE deployed an agentic workflow that reads tickets, searches knowledge bases, and auto-generates mini runbooks before an engineer touches them. The result was slashed mean time to resolution by 80% and tripled active user engagement&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Knowledge management customer:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We deployed autonomous IT support agents across 10,000 consultants. As a result, we were able to automate 10% of 20,000 annual IT tickets into "no-touch" resolutions, saving 1,000,000+ operational hours&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Supply chain customer:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; By building custom agentic supply chain tools on Gemini Enterprise, we compressed forecast-matching cycles from weeks down to 2–3 days across 70 global manufacturing sites&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Retail customer:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We combined &lt;/span&gt;&lt;a href="https://cloud.google.com/gemini-enterprise/agents"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Agentic AI&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and computer vision to automate store product onboarding. As a result, we transformed a 20-minute manual task into a multi-second flow&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;.&lt;/strong&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;Ready to build your AI operating model?&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Scaling AI demands more than tool-level experimentation. It also requires an end-to-end AI operating model. Learn how Pythian pairs with Google Cloud to operationalize strategy, streamline XOps, and fast-track your Gemini Enterprise journey.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Thu, 27 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/startups/how-pythians-internal-ai-playbook-delivers-customer-roi/</guid><category>AI &amp; Machine Learning</category><category>Customers</category><category>Startups</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/pythian-ai-framework-blog-header.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Reimagining work: How Pythian’s internal AI playbook delivers customer ROI</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/pythian-ai-framework-blog-header.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/startups/how-pythians-internal-ai-playbook-delivers-customer-roi/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Paul Lewis</name><title>Chief Technology Officer, Pythian</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Vanessa Simmons</name><title>SVP, Business Development, Pythian</title><department></department><company></company></author></item><item><title>How Uber improves network reliability while unblocking cloud migration</title><link>https://cloud.google.com/blog/products/networking/uber-de-risks-hybrid-ai-with-cloud-interconnect/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Uber has a lot in common with the cities it serves. Both are always changing and growing, both must carefully manage the resulting traffic to prevent congestion and sprawl.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Uber has continuously evolved its technical strategies to manage its expanding network, and this careful planning and constant evolution helps ensure that application traffic across its entire platform runs smoothly. Ultimately, maintaining a reliable, high-scale platform that operates seamlessly at any given time is key to preserving user trust.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;One important solution in this effort has been &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/networking/cross-cloud-network-enhancements-for-distributed-workloads/?e=48754805"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;application awareness on Cloud Interconnect&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. An industry-first tool for application prioritization across hybrid networks, application awareness on Cloud Interconnect has helped Uber prioritize critical traffic to ensure business continuity during potential network congestion events. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Uber acted as an early design partner for application awareness on Cloud Interconnect, helping ensure that this capability met the demands of Uber’s global-scale operations. It not only improved Uber’s daily operations, it also gave Uber the confidence to move forward with a Google Cloud migration, with confidence that there would be less risk of service interruptions during switchovers. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In this post, we’ll explain the features Uber most sought and why, the inner workings of application awareness on Cloud Interconnect, and how it can help other organizations as well.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="vertical-align: baseline;"&gt;Prioritizing critical traffic&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When migrating distributed, hybrid, or multicloud applications at a global scale, network reliability becomes a primary concern. Even the most worthwhile migrations may not seem worth it if such migrations interrupt ongoing service. For organizations like Uber, moving vast amounts of data to support large data analytics workload — including emerging AI use cases — can saturate network links, resulting in increased reliability risk for their critical application traffic. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With standard cloud interconnect approaches, enterprises typically apply simple bandwidth overprovisioning to meet extreme infrastructure needs. But with today's hybrid cloud demands, and given the size of an organization like Uber, overprovisioning network capacity for peak usage is often too costly and unreliable. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The shortcomings of overprovisioning only become magnified with the integration of cutting-edge AI innovations. Uber needs systems in place that can take on massive data transfers without congesting its network and protecting the performance of business-critical applications.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With the benefit of application awareness on Cloud Interconnect, including the four major features of application awareness — traffic handling, congestion response, latency management, and cost efficiency — Uber was able to achieve the networking optimization its modern tech stack requires.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/aai_concept_value_prop_with_without_pictur.max-1000x1000.jpg"
        
          alt="aai concept value prop with_without picture"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Starting with a private preview, Uber deployed this feature across its infrastructure, beginning with Google Cloud Interconnect deployments in Phoenix, Arizona, and Ashburn, Virginia. Application awareness on Cloud Interconnect allows Uber to classify and prioritize end-user application traffic over less time-sensitive data using DSCP marking and configured queuing profiles.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In the following chart, we look at the four key features of application awareness on Cloud Interconnect, how they differ from legacy approaches, and how they help provide better operational continuity for organizations like Uber. &lt;br/&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;div align="left"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;&lt;table&gt;&lt;colgroup&gt;&lt;col/&gt;&lt;col/&gt;&lt;col/&gt;&lt;/colgroup&gt;
&lt;thead&gt;
&lt;tr&gt;
&lt;th scope="col" style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Feature&lt;/strong&gt;&lt;/p&gt;
&lt;/th&gt;
&lt;th scope="col" style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Standard interconnect solutions&lt;/strong&gt;&lt;/p&gt;
&lt;/th&gt;
&lt;th scope="col" style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Application awareness on Cloud Interconnect&lt;/strong&gt;&lt;/p&gt;
&lt;/th&gt;
&lt;/tr&gt;
&lt;/thead&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Traffic handling&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;All traffic treated equally (first-in, first-out)&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Traffic classified into six distinct traffic classes&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Congestion response&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;High-priority application traffic may be dropped during bursts&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Business-critical traffic is protected via strict priority or bandwidth sharing policies&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Latency management&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Unpredictable latency for high priority applications&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Predictable and consistent low-latency for time-sensitive workloads&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Cost efficiency&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Requires expensive overprovisioning to absorb peaks&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: middle; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Efficient bandwidth utilization and lower TCO&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;h2&gt;&lt;span style="vertical-align: baseline;"&gt;Uber's key takeaways&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For Uber, the business value of being able to prioritize business-critical traffic on its networks by deploying application awareness on Cloud Interconnect was immediate. And in doing so, Uber has also created a blueprint that other enterprises with similar hybrid cloud challenges can replicate. The core elements of that blueprint include:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Ensuring business continuity&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Uber can decide in real time which application traffic to prioritize during major, high-traffic events. This means that mission critical applications stay up and running during even extreme events (both planned and unplanned). Uber leadership has called application awareness on Cloud Interconnect important for its global operations. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Efficient bandwidth utilization&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Instead of blindly overprovisioning bandwidth to prevent congestion, application awareness allows Uber to better utilize their existing Cloud Interconnect capacity aligned with their expected network bandwidth needs. The result is lower total cost of ownership for network infrastructure.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Unblocked workload migration&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: By protecting critical applications from network congestion, Uber was able to migrate significant workloads to Google Cloud and, in the process, dramatically reduce operational overhead.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"Application awareness on Cloud Interconnect was the key that unlocked our ability to migrate more strategic workloads to Google Cloud and is critical for maintaining service reliability during peak global demand. By allowing us to intelligently prioritize traffic, it helps us ensure that we can protect our higher priority services and make our infrastructure more efficient, lowering our total cost of ownership. This wasn't just a feature deployment; it was a deep engineering partnership that delivered a solution critical to our business." &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;– &lt;/span&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;Harry Liu&lt;/strong&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;, Director of Engineering, Uber&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;span style="vertical-align: baseline;"&gt;Securing network reliability for AI and beyond&lt;/span&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As more enterprises integrate cloud-based AI models, distributed applications, and data analytics, it's becoming a business imperative to be ready to handle the massive data transfers that follow. But in doing so, they also have to ensure they never compromise the reliability of their critical applications. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With application awareness on Cloud Interconnect, Uber demonstrated that moving beyond simple bandwidth overprovisioning to protect business-critical traffic was an essential step to building the stability required to embrace modern hybrid and multicloud strategies.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;You can read our blog about &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/networking/cross-cloud-network-enhancements-for-distributed-workloads/"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;the potential of Cloud Interconnect across industries&lt;/span&gt;&lt;/a&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt; to learn more about what the service can bring to your organization, and if you’re ready to explore more, our team of networking and industry &lt;/span&gt;&lt;a href="https://cloud.google.com/contact/form?e=48754805"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;experts are ready to help&lt;/span&gt;&lt;/a&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-related_article_tout"&gt;





&lt;div class="uni-related-article-tout h-c-page"&gt;
  &lt;section class="h-c-grid"&gt;
    &lt;a href="https://cloud.google.com/blog/topics/telecommunications/vodafone-gen-ai-enhances-network-lifecycle/"
       data-analytics='{
                       "event": "page interaction",
                       "category": "article lead",
                       "action": "related article - inline",
                       "label": "article: {slug}"
                     }'
       class="uni-related-article-tout__wrapper h-c-grid__col h-c-grid__col--8 h-c-grid__col-m--6 h-c-grid__col-l--6
        h-c-grid__col--offset-2 h-c-grid__col-m--offset-3 h-c-grid__col-l--offset-3 uni-click-tracker"&gt;
      &lt;div class="uni-related-article-tout__inner-wrapper"&gt;
        &lt;p class="uni-related-article-tout__eyebrow h-c-eyebrow"&gt;Related Article&lt;/p&gt;

        &lt;div class="uni-related-article-tout__content-wrapper"&gt;
          &lt;div class="uni-related-article-tout__image-wrapper"&gt;
            &lt;div class="uni-related-article-tout__image" style="background-image: url('')"&gt;&lt;/div&gt;
          &lt;/div&gt;
          &lt;div class="uni-related-article-tout__content"&gt;
            &lt;h4 class="uni-related-article-tout__header h-has-bottom-margin"&gt;How Vodafone is using gen AI to enhance network life cycle&lt;/h4&gt;
            &lt;p class="uni-related-article-tout__body"&gt;Vodafone and Google Cloud deployed generative AI to unlock new levels of efficiency, creativity, and customer satisfaction through networ...&lt;/p&gt;
            &lt;div class="cta module-cta h-c-copy  uni-related-article-tout__cta muted"&gt;
              &lt;span class="nowrap"&gt;Read Article
                &lt;svg class="icon h-c-icon" role="presentation"&gt;
                  &lt;use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="#mi-arrow-forward"&gt;&lt;/use&gt;
                &lt;/svg&gt;
              &lt;/span&gt;
            &lt;/div&gt;
          &lt;/div&gt;
        &lt;/div&gt;
      &lt;/div&gt;
    &lt;/a&gt;
  &lt;/section&gt;
&lt;/div&gt;

&lt;/div&gt;</description><pubDate>Wed, 26 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/networking/uber-de-risks-hybrid-ai-with-cloud-interconnect/</guid><category>Customers</category><category>Cloud Migration</category><category>Developers &amp; Practitioners</category><category>Hybrid &amp; Multicloud</category><category>Networking</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_fsLq9RR.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Uber improves network reliability while unblocking cloud migration</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_fsLq9RR.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/products/networking/uber-de-risks-hybrid-ai-with-cloud-interconnect/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jean He</name><title>Distinguished Engineer, Uber</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Gopinath Balakrishnan</name><title>Principal Architect, Google Cloud</title><department></department><company></company></author></item><item><title>How Box is unlocking multimodal enterprise agents with Gemini Embeddings 2</title><link>https://cloud.google.com/blog/topics/partners/box-ai-agents-gemini-embeddings-multimodal-enterprise-ai/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Enterprise content management is experiencing its biggest architectural shift since the cloud migration era. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For years, enterprises have stored trillions of gigabytes of critical data in Box: financial models, clinical trial protocols, M&amp;amp;A due diligence rooms, engineering schematics, and legal compliance playbooks. Up to this point, text-based search and retrieval-augmented generation (RAG) have successfully unlocked the vast narrative knowledge within these repositories, establishing a powerful and highly effective baseline for enterprise AI intelligence.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Traditional RAG architectures have mastered text processing, but the agentic era demands more. The next logical evolution is to extend this framework to capture the&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;inherently multimodal, deeply spatial, and highly structured elements that exist alongside text. While text embeddings excel at indexing prose, multimodal architectures unlock a major new capability: For example, they preserve the strict row-column semantics of financial tables, interpret visual evidence like clinical data, and map the logic of multi-page flowcharts without losing their spatial layout.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To deliver next-generation capabilities that can handle the vast universe of digital content, Google Cloud and Box are &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;integrating advanced multimodal capabilities into Box's Agentic Platform&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, powered by &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/models/gemini/embedding-2"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Multimodal Embeddings 2&lt;/span&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;merging Box’s industry-leading Intelligent Content Management platform with Google Cloud’s advanced AI embeddings.&lt;/span&gt;&lt;/p&gt;
&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;Benefits of improved embedding: Extending the dimensions of document content&lt;/strong&gt;&lt;/h2&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Preserving visual and spatial geometry&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Complex document elements like multi-column tables or financial matrices rely on their spatial layout to convey meaning. Converting these elements into a flat string of text can disassociate column headers from their corresponding data points. Multimodal embeddings allow systems to interpret the document exactly as a human does, maintaining the integrity of spatial relationships.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Illuminating the visual modality&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Enterprise documents are filled with visual indicators: technical charts, process flowcharts, branding assets, and product photography. Multimodal capabilities ensure that these elements are no longer invisible to search systems, allowing users to query images and text simultaneously.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Connecting hybrid file formats&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Real-world business workflows rarely live in a single document format. An agent may need to cross-reference a PDF policy, a spreadsheet tracking log, and a presentation deck. Extending RAG with multimodal embeddings creates a unified understanding across these varied formats.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;The Architectural Solution: Gemini Multimodal Embeddings 2&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Google Cloud’s &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/models/gemini/embedding-2"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Multimodal Embeddings 2&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; introduces a unified, multimodal vector space capable of embedding text, raster images, document pages, rendered spreadsheet tables, and visual charts into the same semantic representation space.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/original_images/image_bu28HMu.gif"
        
          alt="GIF_1"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Key product capabilities unlocked by gemini-embeddings-2:&lt;/strong&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Crossmodal retrieval (text-to-visual / visual-to-text)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Enables natural language queries to retrieve highly specific visual components, such as locating a target chart or diagram within a massive library of slides, without requiring manual tagging.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Layout-aware document embedding&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Rather than breaking files into arbitrary text blocks, the system can embed document page renderings directly, preserving visual hierarchies, callout boxes, and structural context.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Heterogeneous format bridging&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Native support for seamlessly bridging content across .docx, .xlsx, .pdf, .pptx, .png, and .csv without losing modality-specific structural information.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;Three core patterns of multimodal enterprise agents&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By leveraging multimodal embeddings within Box, we have identified three uniqueprimary design patterns that illustrate how organizations can extend traditional RAG to support complex, visual workflows.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Pattern 1: Complex financial &amp;amp; analytical reporting&lt;/strong&gt;&lt;/h3&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;The challenge&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Corporate finance, research, and audit teams analyze highly structured documents where vital data resides in embedded tables, growth charts, and footnote annotations. Text-only indexing can separate these numbers from their context, making automated analysis challenging.&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;The multimodal advantage&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Structural alignment&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: The embedding model captures the physical structure of tables and charts, allowing financial agents to understand that a column header applies to a specific row of metrics.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Visual trend analysis&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Agents can cross-reference written summaries with visual trends in accompanying bar or line charts, identifying and pointing out discrepancies between written claims and source data.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Contextual sourcing&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Users can query complex portfolios and instantly retrieve the exact page, table, or chart supporting a specific metric.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/2_9rTykxw.max-1000x1000.png"
        
          alt="2"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Pattern 2: Multimodal clinical decision support &amp;amp; assisted diagnosis&lt;/strong&gt;&lt;/h3&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;The challenge&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In healthcare and clinical environments, critical patient data is fragmented across vastly different, unstructured visual and textual formats — ranging from external physical photos (visual evidence) and microscopic pathology slides (lab reports) to structured risk matrices (triage grids). Traditional text-based systems or isolated analysis tools cannot synthesize these cross-modal relationships simultaneously, which can delay critical diagnoses or risk missing immediate, life-threatening procedural complications.&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;The multimodal advantage&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Cross-modal clinical synthesis&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Evaluates physical symptoms alongside cellular-level laboratory evidence simultaneously by indexing clinical photos, histopathology imagery, and triage grids into a single space.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Granular anomaly identification&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Connects niche visual patterns under a microscope (like parasitic cyst walls) with medical knowledge to rapidly isolate rare conditions.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Risk-aware decision support&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Cross-references findings against triage frameworks to deliver instant warnings about immediate patient risks, such as life-threatening anaphylactic shock.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/3_ZPNWwdP.max-1000x1000.png"
        
          alt="3"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Pattern 3: Cross-document multimodal synthesis &amp;amp; data reconciliation&lt;/strong&gt;&lt;/h3&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;The challenge&lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Enterprise information is fragmented across disconnected files and formats (e.g., PDF minutes, Excel charts, PNG flyers, and email threads). Traditional tools analyze these files in isolation, failing to connect the dots when verifying details or resolving data contradictions across independent documents.&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;The multimodal advantage&lt;/strong&gt;&lt;/h4&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Cross-file synthesis&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Connects information across entirely different formats (PDFs, spreadsheets, images, emails) simultaneously to answer complex business queries.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Conflict resolution&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Flags and resolves contradictions between assets, such as catching outdated pricing on an image by cross-checking it against the latest financial spreadsheets.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Visual-to-text auditing&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;: Audits visual or scanned files against text-based records (e.g., verifying a signed PDF contract against a legal review email) to catch missing clauses or changes.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/4_IAwu96l.max-1000x1000.png"
        
          alt="4"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h2&gt;&lt;strong style="vertical-align: baseline;"&gt;The future of agentic enterprise content management&lt;/strong&gt;&lt;/h2&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The integration of gemini-embeddings-2 into Box’s Agentic Platform is an important new capability to improve the next era of content intelligence. Multimodal embeddings help Box to move beyond basic search to active, intelligent collaboration.&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;Box's Intelligent Content Management platform represents a fundamental shift in enterprise AI infrastructure — moving beyond passive document storage to deliver a governed, semantically indexed reasoning layer where AI agents can interrogate, cross-reference, and act on content with full compliance and security controls already in place. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Powered by multimodal embeddings and a suite of native AI agents spanning search, metadata extraction, research, analysis, and composition, Box enables organizations to proactively surface insights such as flagging stale pricing data, expiring contract clauses, or cross-document contradictions before they become business risks. For high-complexity industries like financial services, life sciences, and legal operations, Box's ability to reason across text, tables, charts, and images makes multimodal understanding a competitive requirement. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Designed to interoperate with the broader enterprise AI ecosystem, Box serves as the single governed content foundation that ensures every AI-driven workflow is grounded in authorized, auditable enterprise data.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When you think about it, the enterprise data landscape was always multimodal. Now we have the technology to make the most of it. By integrating gemini-embeddings-2, Box helps its users unlock unprecedented value from unstructured enterprise content. Product leaders who embrace multimodal-first architectures, rigorous precision benchmarking, and audit-ready grounding will lead the next wave of enterprise productivity and innovation.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;The team would like to thank Ken Ikeda, Afshaan Mazagonwalla, and Samip Thakkar for their work on this project.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 18 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/partners/box-ai-agents-gemini-embeddings-multimodal-enterprise-ai/</guid><category>AI &amp; Machine Learning</category><category>Customers</category><category>Data Analytics</category><category>Partners</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/box-multimodal-agents-gemini-embeddings-head.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Box is unlocking multimodal enterprise agents with Gemini Embeddings 2</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/box-multimodal-agents-gemini-embeddings-head.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/partners/box-ai-agents-gemini-embeddings-multimodal-enterprise-ai/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Sandhya Patil</name><title>Agentic Product Consulting Lead, Google</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Darryl Sladden</name><title>Staff AI Product Manager, Box</title><department></department><company></company></author></item><item><title>Building operational resilience with agentic AI in financial services</title><link>https://cloud.google.com/blog/topics/financial-services/building-operational-resilience-with-agentic-ai-in-financial-services/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span&gt;&lt;span style="vertical-align: baseline;"&gt;For financial institutions, operational resilience has long been embedded in regulatory and supervisory expectations — to say nothing of the high expectations of consumers. With the implementation of the European Union’s &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/identity-security/the-eus-dora-has-arrived-google-cloud-is-ready-to-help"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Digital Operational Resiliency Act&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; (DORA), those expectations have become even more stringent, with more explicit, harmonized, and evidence-driven requirements. Firms must now demonstrate that their critical business services and supporting digital infrastructures can withstand disruption, support coordinated response, and recover with control.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span&gt;&lt;span style="vertical-align: baseline;"&gt;To meet these conditions, &lt;/span&gt;&lt;a href="https://www.db.com/" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Deutsche Bank&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; developed an AI-powered agentic resilience platform that modernized its regulatory &lt;/span&gt;&lt;a href="https://cloud.google.com/transform/tabletopping-the-tabletop-new-perspectives-cybersecurity-favorite-role-playing-game"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;tabletop resilience exercises&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; at scale and turned manual preparation into context-aware and evidence-ready simulations grounded in actual operational data. The platform builds enterprise context from architecture, data flows, logs, incident history, alerting signals, and operational telemetry to generate scenarios, simulated operational evidence, structured session records, and regulator-ready artifacts.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;At many large banks with operations that span interdependent applications, data flows, and third-party services, this is a critical and even existential shift. Across financial services, supervisory expectations are evolving and as they do, banks’ tabletop exercises must reflect their production dependencies, real operating conditions, and compliance with consistent evidence standards more directly.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As Deutsche Bank considered how to successfully and efficiently make this shift at scale, it looked to &lt;/span&gt;&lt;a href="https://www.db.com/news/detail/20201204-deutsche-bank-and-google-cloud-sign-pioneering-cloud-and-innovation-partnership?language_id=1" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;its long-time partner, Google Cloud&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, and its growing suite of agentic AI tools.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;From tabletop exercises to resilience intelligence&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span&gt;&lt;span style="vertical-align: baseline;"&gt;With its agentic resilience platform, DB has been able to transform its tabletop exercises from manual preparation to a continuous intelligence model. And it’s been able to extend the same agentic layer to root-cause analysis when real operational context is needed.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This means that every scenario it runs is based on real enterprise signals. The platform can then reflect true system dependencies, failure patterns, and business impact instead of relying on static inputs that are more likely to return assumptions than real-time insights.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By using &lt;/span&gt;&lt;a href="https://cloud.google.com/products/gemini-enterprise-agent-platform"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Enterprise Agent Platform&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, DB has been able to migrate this operational context into structured scenarios with clear timelines, decision points, and expected responses. This has ensured that each exercise is grounded in real system behavior that produces consistent, audit-ready evidence that meets regulatory expectations.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Dual orchestration for control and flexibility&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In order to deliver both regulator-grade control and operational flexibility, DB’s platform introduced a dual-orchestration architecture that separates workflows into two complementary execution models.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;First, for regulator-aligned execution, the bank is using &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/scale/runtime/use-a-langgraph-agent"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;LangGraph&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to ensure that it generates every scenario through a traceable, deterministic process — with clear lineage from input context to output — that supports the auditability required for supervisory review.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Next, for its adaptive and investigative scenarios, DB is using &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/build/adk"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Agent Development Kit&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; (ADK) to enable agent-driven coordination. This approach allows the bank’s platform to dynamically analyze conditions and generate responses without predefined execution paths.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_dbc2MvR.max-1000x1000.png"
        
          alt="image1"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="jys9x"&gt;Figure 1. Architecture for context assembly, orchestration, and scenario generation.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span&gt;&lt;span style="vertical-align: baseline;"&gt;With this architectural separation, the platform can combine governed execution with adaptive investigation while preserving a common intelligence layer. The same agents and tools can reason over architecture, data-flow diagrams, logs, and code artifacts across tabletop scenario generation and related incident-analysis workflows. Importantly, this supports a &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/identity-security/cyber-snapshot-report-enterprise-resilience-key-to-toolchain-success"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;consistent resilience model&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; across both planned exercises and real operational events.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;Deutsche Bank’s&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; objective with this &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;platform&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; was to engineer a resilience model for critical financial systems that meets regulatory expectations — even within highly complex, distributed environments. By linking dynamically generated scenarios to real business context and combining governed orchestration with adaptive analysis, the platform has given us an intelligent, continuously adaptive model for operational resilience.”&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; – &lt;/span&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;Sanjay Tripathi&lt;/strong&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;, Managing Director, Global Head of Surveillance Technology &amp;amp; Compliance Cloud &amp;amp; AI Transformation Lead, Deutsche Bank&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Powering generation and governance with Google Cloud&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Google Cloud’s suite of agentic tools is providing the foundation for scaling Deutsche Bank’s platform across its many governed, enterprise-grade resilience workflows. Here’s how:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;a href="https://cloud.google.com/run"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Run&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; supports elastic execution of scenario and evidence-generation services. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;a href="https://cloud.google.com/products/gemini-enterprise-agent-platform"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Enterprise Agent Platform&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; transforms operational context into structured resilience scenarios.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/build/adk"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google ADK&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; enables adaptive agent coordination.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;a href="https://cloud.google.com/sql"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud SQL&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; provides durable persistence for scenarios, session artifacts, and review records.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Collectively, these services give DB support for the traceable generation, controlled execution, and persistent evidence record required for compliance review and continuous improvement.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Scalable, evidence-ready resilience testing&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Every scenario generated by Deutsche Bank’s platform drives a structured tabletop session for the teams that run response, escalation, and recovery. Because these exercises are grounded in real enterprise context, they reflect operational reality while also strengthening consistency across teams and creating audit-ready evidence that meets regulatory expectations. For institutions that operate under DORA or similar frameworks, this makes it easier to demonstrate controlled, coordinated, and disciplined response at scale. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This model is now being applied across multiple DB portfolios, which is helping the bank establish more consistent and scalable resilience paradigms and a replicable blueprint for the broader financial sector.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In this model, root-cause analysis acts as the feedback loop between real incidents and future resilience testing. The resulting insights from production events can inform future tabletop scenarios, while exercise outcomes can strengthen response playbooks, escalation paths, and recovery readiness.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;All of this extends the platform’s value from planned resilience exercises to real operational events while keeping scenario-based resilience testing as the primary use case.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As adoption expands, this platform brings consistency by embedding Google Cloud’s methodology for context-aware resilience. It eliminates fragmented manual approaches and establishes a cross-functional, AI-informed operating model across the bank.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Toward resilience intelligence&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The bank’s next step is to extend this approach into a broader resilience intelligence layer, which is possible because it can deploy the same patterns to support playbook refinement, recovery-readiness assessments, and continuous validation of controls against evolving system conditions.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For financial institutions, this is a strategic shift. As systems become more distributed and regulatory expectations more demanding, banks must move from periodic resilience testing to continuous, intelligence-driven capabilities. At Deutsche Bank, Google Cloud is making that transition simple across the organization.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;Learn more about Google Cloud’s methodology for context-aware resilience in this &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/topics/financial-services/improve-financial-resilience-with-google-cloud?e=0"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;article&lt;/span&gt;&lt;/a&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 18 Aug 2026 14:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/financial-services/building-operational-resilience-with-agentic-ai-in-financial-services/</guid><category>AI &amp; Machine Learning</category><category>Customers</category><category>Financial Services</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/deutsche-bank-operational-resilience-agentic.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Building operational resilience with agentic AI in financial services</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/deutsche-bank-operational-resilience-agentic.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/financial-services/building-operational-resilience-with-agentic-ai-in-financial-services/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Pankaj Ojha</name><title>Director &amp; Lead Architect – Agentic Resilience Platform, Deutsche Bank</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Florian Graf</name><title>Staff Solutions Consultant, Google Cloud Consulting</title><department></department><company></company></author></item><item><title>How WPP operationalizes platform and data engineering for AI marketing</title><link>https://cloud.google.com/blog/products/media-entertainment/how-wpp-operationalizes-platform-and-data-engineering-for-ai-marketing/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Between chaotic levels of market fragmentation and economic volatility, marketing and communications agencies can no longer rely on the human intuition they’ve traditionally used to win clients and optimize their ad spend. WPP is replacing that guesswork with an AI-powered view of shifting market dynamics, giving brands predictive certainty that lets them invest with confidence while moving at the speed of the market. That’s the value of &lt;/span&gt;&lt;a href="https://www.wpp.com/en/open" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;WPP Open&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, its agentic marketing system.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;But before it could begin applying sophisticated AI models to power those insights, &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;WPP had to overcome a critical engineering challenge: the marketing data that made up the models was fragmented across hundreds of global agencies. While this dynamic made it nearly impossible to deploy AI tools efficiently and securely, access to models was only part of the equation. And  until it built a reliable way to ingest, clean, and serve data to those models, WPP couldn’t unlock the true potential of generative AI.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To solve this, WPP partnered with Google Cloud to construct a unified data backbone and  custom platform engineering path. Now, by standardizing its serverless compute patterns and data processing workflows, WPP is able to  securely deploy targeted marketing campaigns in days instead of months.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Architecting a centralized, service-based data foundation &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;An important part of this effort was accelerating data availability and centralizing management. To do this, WPP adopted a service-based project structure for its current production environment. Rather than isolating every workload into separate silos, its engineering team centralized &lt;/span&gt;&lt;a href="https://cloud.google.com/storage"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud Storage&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; (GCS) and &lt;/span&gt;&lt;a href="https://cloud.google.com/bigquery"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;BigQuery&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; into dedicated, shared data projects, while also segregating the compute and processing workloads into distinct processing projects.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This structure simplified the core team’s user experience and ensured that all data consumers interacted with a unified source of truth. Because data from WPP’s various product lines lives in shared infrastructure, it was essential that security be strictly enforced at a granular level. By directly applying identity and access management (IAM) controls at the individual GCS bucket and BigQuery dataset levels, the company’s teams only see the data they’re  authorized to access.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;At the same time, raw data from various partners lands in dedicated GCS buckets in order to keep the raw inputs organized and isolated. From there, &lt;/span&gt;&lt;a href="https://cloud.google.com/products/managed-service-for-apache-spark"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Spark&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; executes custom Apache Spark jobs to cleanse, normalize, and canonicalize information into standardized cohort definitions (SCDs). By utilizing a serverless architecture combined with &lt;/span&gt;&lt;a href="https://www.kubeflow.org/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Kubeflow&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; for pipeline orchestration, WPP’s data engineering team avoided the overhead that often results from managing cluster infrastructure. This allowed them to focus entirely on the data transformation logic fueling the downstream GCS and BigQuery layers  that ultimately feed the company’s audience &amp;amp; performance AI models.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/original_images/wpp_data_flow_architecture.jpg"
        
          alt="1 WPP Data Pipeline Architecture"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p style="padding-left: 40px;"&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;What made our collaboration with Google Cloud successful was the balance they struck between uncompromising professionalism when it comes to best practices and timely delivery of incredibly pragmatic, real-world solutions.&lt;br/&gt;&lt;/code&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;- Jonas Dahlbaek&lt;br/&gt;&lt;/code&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;Senior Data Engineering Lead, WPP&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Standardizing data into unified cohorts&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt; &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;When raw data enters WPP’s processing zone, its platform converts it into SCDs that become core concepts used throughout the framework for keying purposes. These are based on five keys: age, gender, geo, product, and interest. But these underlying data definitions are fluid and continuously canonicalized to reflect evolving marketing concepts. As a result, this uniform structure allows WPP to join and aggregate data on a global scale without exposing sensitive underlying particulars or relying on shared identifiers.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The platform's core processing engine was built in type-safe Scala to ensure comprehensive visibility and compliance This custom framework tightly controls how data is transformed, and it inherently supports full source traceability while guaranteeing that every data point within the curated datasets can be traced back to its origin. This is a crucial level of traceability when building enterprise AI applications, as data scientists and auditors must understand exactly what information feeds into the models, even as WPP concurrently prepares to transition to Google Cloud &lt;/span&gt;&lt;a href="https://cloud.google.com/products/knowledge-catalog"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Knowledge Catalog&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; for automated, enterprise-wide data governance in the future.&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left: 40px;"&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;Working with Google Cloud has been instrumental in accelerating and standardizing our engineering efforts. In a world where massive volumes of fragmented data present a daily challenge, having the right infrastructure is paramount to thriving in the AI age and helps our developers and AI marketers alike.&lt;/code&gt;&lt;br/&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;-Suleman Khan&lt;br/&gt;&lt;/code&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;Product Manager for OI &amp;amp; Google Partnerships, WPP&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Standardizing the enterprise software lifecycle&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For WPP, even with all these steps in place, processing data is only half the battle. To serve applications and manage the underlying infrastructure, the company’s platform engineering team developed a suite of reusable and centralized GitLab continuous integration and continuous deployment (CI/CD) templates. With this, WPP reduced the cognitive load on individual development teams and ensured that all deployments met strict corporate security standards.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;These templates manage various enterprise workloads autonomously. The suite includes universal &lt;/span&gt;&lt;a href="https://cloud.google.com/run"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Run&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; templates for full-stack web applications and  batch data processing and scheduled pipelines. It also includes a deploy-only template for multi-stage workflows and a &lt;/span&gt;&lt;a href="https://cloud.google.com/functions"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Run functions&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; deployment template for event-driven microservices.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/2_WPP_Cloud_Platform_Engineering.max-1000x1000.png"
        
          alt="2 WPP Cloud Platform Engineering"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Implementing zero-rebuild promotion&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Rebuilding container images in a production environment can introduce unnecessary risk and the potential for configuration drift. In order to maintain environmental consistency, WPP embraced a "build once, deploy many" methodology that applied cross-project IAM logic and &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/artifact-registry/docs"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud Artifact Registry&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; configurations.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As part of this process, developers build and test container images in the development environment. Once those exact, immutable container images are validated, they’re promote  directly to production. This zero-rebuild promotion ensures total parity across deployment stages and eliminates unexpected production behaviors. The CI/CD templates also facilitate progressive traffic migration, which allowed teams to route a small percentage of traffic to new revisions before initiating a full rollout.&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left: 40px;"&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;Immutable deployments. Traceable data. Unshakable trust. When you know exactly what goes into your AI, you can ship at the speed of light.&lt;/code&gt;&lt;br/&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;- Ranjith K Poldas&lt;br/&gt;&lt;/code&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;Associate Director , Devops (I&amp;amp;P), WPP Media&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Automating security and intelligent networking&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With this modern architecture, enterprise security acts as a foundational enabler for WPP, so it integrated &lt;/span&gt;&lt;a href="https://cloud.google.com/wiz"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Wiz&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; security scanning directly into the pre-push phase of the CI/CD pipeline to catch vulnerabilities before code merges. The company also utilized &lt;/span&gt;&lt;a href="https://cloud.google.com/security/products/iap"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud Identity-Aware Proxy&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to enforce zero-trust access across its  internal applications.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To further simplify operations, WPP adopted templates with intelligent virtual private cloud (VPC) logic. This configuration automatically identifies and resolves networking conflicts between legacy VPC connectors and modern &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/run/docs/configuring/vpc-direct-vpc"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Direct VPC&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; access. This automated networking prevents deployment failures and accelerates the release cycle.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Monitoring operational health and driving ROI&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Because a resilient platform foundation requires deep observability, WPP’s engineering team now monitors strict operational metrics instead of relying solely on deployment frequency. The team tracks request latency across p50, p95, and p99 percentiles, alongside 4xx and 5xx error rates. It  also monitors container startup times to mitigate cold starts, while tracking overall CPU and memory utilization. This granularity ensures that both data pipelines and serverless infrastructure always remain highly available.&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left: 40px;"&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;"Navigating a transformation of this scale across multiple complex workstreams—spanning data engineering, platform infrastructure, and AI integration—required more than just alignment; it demanded deep, mutual trust. Working as true partners, Google Cloud and WPP moved in lockstep to deliver production-ready platform capabilities on time."&lt;br/&gt;&lt;/code&gt;&lt;code style="font-style: italic; vertical-align: baseline;"&gt;Yang Yue , Program Manager , Google Cloud&lt;/code&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For WPP, operationalizing its data and AI stacks at this velocity provided the necessary infrastructure for its advanced workloads, and the business impact was clear and quantifiable. By building this dual foundation, the company reduced creative and strategy time from four weeks to just three hours. It also saw a 70% gain in production efficiency, a 33x increase in content volume, and  a 2.8x increase in campaign return on investment. In short, by partnering with Google Cloud and implementing a broad suite of products and tools, WPP was able to quickly realize a significant ROI and boost productivity, efficiency, reliability, and security across the company.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Mon, 10 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/media-entertainment/how-wpp-operationalizes-platform-and-data-engineering-for-ai-marketing/</guid><category>AI &amp; Machine Learning</category><category>Customers</category><category>Media &amp; Entertainment</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/wpp-ai-platform-engineering.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How WPP operationalizes platform and data engineering for AI marketing</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/wpp-ai-platform-engineering.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/products/media-entertainment/how-wpp-operationalizes-platform-and-data-engineering-for-ai-marketing/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Utkarsh Bhardwaj</name><title>Technical Solutions Consultant</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Prabha Arya</name><title>Strategic Cloud Engineer</title><department></department><company></company></author></item><item><title>How Malachyte solves retail’s cold-start problem with managed real-time AI</title><link>https://cloud.google.com/blog/products/data-analytics/solving-retails-cold-start-problem-malachytes-recommendation-reinvention/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;What’s the best way to recommend products to little-known users? &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We’ve spent our careers trying to solve this problem for major companies like Spotify and Priceline, and it’s why Sidd founded &lt;/span&gt;&lt;a href="https://www.malachyte.com/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Malachyte&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, an AI-powered ecommerce recommendation platform. These days, consumers have come to expect content that feels personalized and relevant, and online services competing for their attention have no choice but to do this exceptionally well.  &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Malachyte was inspired by some unique insights into how advanced AI models, and large language models in particular, could be applied in new ways to old challenges like personalization and recommendations. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As Malachyte set out to win potential customers’ business, we needed secure, scalable, reliable and, above all, leading-edge AI infrastructure to continue building the personalization algorithm we had always envisioned. By utilizing Google Cloud tools like &lt;/span&gt;&lt;a href="https://cloud.google.com/bigtable"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Bigtable&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and &lt;/span&gt;&lt;a href="https://cloud.google.com/products/managed-service-for-apache-kafka"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Kafka&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, Malachyte has been able to help some of its retailers &lt;/span&gt;&lt;a href="https://www.malachyte.com/case-studies" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;double and sometimes even triple&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; their sales. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This is the story of how we built it, and the ways any founder can use services like these to start deploying AI foundation models in new ways.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;How Malachyte lifted sales for their users &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For Malachyte, the aha moment was discovering that it could use neural networks with attention mechanisms — the same concept powering large language models — to personalize retail search and product pages. This approach is what enables LLMs to derive meaning from the relative order of items in a sequence, in their case the order of words and syllables in a sentence. When it comes to a retail website or app, what Malachyte wanted to capture was the sequence of customer interactions with the site.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/1_-_Malachyte_blog_.max-1000x1000.png"
        
          alt="1 - Malachyte blog"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="o24ff"&gt;What if we predicted the next thing a user wants on an ecommerce website just like LLMs predict the next word in a sentence?&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;A pre-GPT language model might have tried to look at a specific sequence of words or even fragments of words (what we now know of as tokens), but those earlier models wouldn’t examine what happens if the words were in the comparable order but weren’t contiguous or were re-arranged. The breakthrough came — in part through Google’s work on transformers — when LLMs gained the ability to understand complex and long-range dependencies within a sequence of items. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This more sophisticated method has delivered dramatic results — both for the proliferation of gen AI in general, and for Malachyte’s application of the technology.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To make this work in practice, Malachyte creates a vector of everything known about a visitor when they arrive on a site.  Most users are visiting for the first time, so little is known about them. This is what’s known as the  “cold start” problem. The trick is to use every interaction with a user to refine this vector. Each new addition to the vector, like a click or a query, does two things: it drives a prediction about the next thing the user wants, and it provides more information about the user.  &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Malachyte’s platform then updates the user vector and the prediction at the same time. This not only enhances the understanding of the individual user and their preferences, it also improves the overall model with the anonymized user data. With every inference, the context of both the average and the specific shopper grows. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The company further innovates by not just using attention-based neural networks but combining that with updating user profiles 100 milliseconds at time. &lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/2_-_Malachyte_Blog.max-1000x1000.png"
        
          alt="2 - Malachyte Blog"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="o24ff"&gt;Malachyte’s recommendation and search agents populate the next page’s search results or recommendation carousels based on what users clicked on previous pages.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To be sure, this idea isn’t in itself new. Retailers have long used collaborative filtering recommendations systems to identify similar users and items that required massive sets of interaction history. These models typically required a lot of data, including third-party cookie-based profiles and demographics. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By focusing on the sequence of interactions in a session, retailers can achieve far more personalization — with less required data or spend — than by focusing only on a user’s profile. As a bonus, retailers can now offer their users more privacy by not relying on long-term cookie data.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This works because of the model structure and multimodal vectors that encode everything they know about a user, including browser data, click history and searches. The output, too, is multimodal: The same model can be applied to on-site search product pages, category pages, and add-to-cart carousels.  &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To make this work, each product in the catalog is embedded into the same space as the user vector, which gets updated and subsequently moves the vector closer to relevant products and further from those that aren’t. The neural network computing the embedding is being continuously trained across retailers who work with Malachyte, improving the quality for everyone. The &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;system effectively becomes a data cooperative with each retailer's user helping make the model smarter for everyone.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/3_-_Malachyte_blog_vector_space_-_high_res.max-1000x1000.png"
        
          alt="3 - Malachyte blog vector space - high res"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="o24ff"&gt;A user session represented as a vector in a space of products.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To make this delivery for every user at every inference in 100 milliseconds, Malachite found real benefits in building onGoogle Cloud’s real-time AI stack.   &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With this system, every behavioral event streams into a Managed Service for Apache Kafka cluster. Rather than queuing for a future training job, each event immediately becomes an update to the user’s profile in Bigtable. The Kafka cluster allows the customer’s front-end to persist, so the user session signals quickly with little worry about how they fit into the user vector.  &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Bigtable allows Malachyte’s services to look up and update the right user vectors, and it and Kafka operate at the order of 10 milliseconds per step, which allows the entire recommendation loop to complete with no disruption to the user experience.  &lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/4_-_Malachyte_Blog.max-1000x1000.png"
        
          alt="4 - Malachyte Blog"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="o24ff"&gt;The three layer real-time AI architecture: a retailer’s website, Malachyte’s AI models and serving front ends, and context management infrastructure.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In addition to a fast core, a second layer of product catalog updates, inventory signals, and retailer-specific dimensional data keeps product data up to date. This flows through &lt;/span&gt;&lt;a href="https://cloud.google.com/pubsub"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Pub/Sub&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which offers globally accessible REST APIs that enable connections retailers can use without deep integration work. Malachyte agents run on &lt;/span&gt;&lt;a href="https://cloud.google.com/kubernetes-engine"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Kubernetes Engine &lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;(GKE), with model inference on &lt;/span&gt;&lt;a href="https://cloud.google.com/products/compute"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Compute Engine&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; (GCE).&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/5_Malachyte_blog.max-1000x1000.png"
        
          alt="5 Malachyte blog"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="o24ff"&gt;Continuous ingestion of external data, such as product catalog updates, operates through Pub/Sub’s global messaging system.&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With its migration to Google Cloud’s AI architecture, Malachyte demonstrated that production AI inference and training are about more than GPUs and storage. They require real-time continuous learning infrastructure that includes a fast key-value store, a streaming layer, and a managed messaging system, all integrated with the foundation model architecture. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This approach also shows that even a small team like Malachyte’s can have a big impact in an industry. It just needs access to powerful infrastructure and core AI managed services.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Try it for yourself &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Looking to shake up your industry or stay ahead of the competition like Malachyte? Try &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/managed-service-for-apache-kafka/docs/overview"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Kafka&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, &lt;/span&gt;&lt;a href="https://cloud.google.com/pubsub"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Pub/Sub&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, and &lt;/span&gt;&lt;a href="https://cloud.google.com/bigtable"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Bigtable&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. New customers can receive &lt;/span&gt;&lt;a href="https://cloud.google.com/free"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;$300 in Google Cloud credits&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. &lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Mon, 10 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/data-analytics/solving-retails-cold-start-problem-malachytes-recommendation-reinvention/</guid><category>AI &amp; Machine Learning</category><category>Customers</category><category>Retail</category><category>Data Analytics</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/malachyte-ai-foundation-models-retail-recomm.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Malachyte solves retail’s cold-start problem with managed real-time AI</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/malachyte-ai-foundation-models-retail-recomm.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/products/data-analytics/solving-retails-cold-start-problem-malachytes-recommendation-reinvention/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Sidd Motwani</name><title>CEO, Malachyte</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Vicki Boykis</name><title>Staff Machine Learning Engineer, Malachyte</title><department></department><company></company></author></item><item><title>GOL! How TelevisaUnivision streamed the FIFA World Cup to millions with Google Cloud</title><link>https://cloud.google.com/blog/products/networking/streaming-the-fifa-world-cup-with-televisaunivision/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Live sports broadcasting represents the ultimate stress test for digital media infrastructure, where operational success or failure is measured in milliseconds and observed live by millions of viewers simultaneously. During the 2026 FIFA World Cup, the stakes reached a high for TelevisaUnivision, the leading Spanish-language media conglomerate. With Mexico serving as both a primary host nation and a core contender on home soil, fan engagement created unprecedented demand across Latin America and TelevisaUnivision's ViX streaming platform.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For a marquee broadcaster like TelevisaUnivision, high-stakes events carry direct, long-term brand and reputational implications. Audiences demand uninterrupted, pristine access to every critical moment of play. Playback interruptions during a key goal, login latency at kickoff, or degraded stream resolutions immediately impact customer satisfaction, risking subscriber churn and brand dilution. When streaming tier-1 global sports events, technical execution directly impacts consumer trust, requiring an absolute commitment to zero-downtime availability and flawless performance on the part of the provider.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Why TelevisaUnivision selected Google Cloud  &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Navigating Latin America's complex networking ecosystem, which is marked by heavy ISP fragmentation and cross-border transit bottlenecks, required more than a standard vendor relationship. TelevisaUnivision needed a strategic partner willing to make joint investments in network capacity, infrastructure resiliency, and custom feature development. TelevisaUnivision selected Google Cloud's &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/media-cdn/docs/overview"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Media CDN&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; based on two foundational differentiators: its architecture, and Google Cloud’s customer focus.&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;strong style="vertical-align: baseline;"&gt;Platform architecture &lt;/strong&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Media CDN provided a resilient, globally distributed infrastructure built specifically to absorb massive live-stream traffic spikes while protecting origin infrastructure. Core architectural advantages included:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;In-ISP deep edge caching:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Media CDN embedded cache nodes deep within local ISP networks across Mexico and Central and South America, placing video segments within a single network hop of viewers.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Direct ISP peering:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; By establishing direct peering connections with major regional telecommunications operators such as América Móvil and Telefônica, the architecture completely bypassed congested international transit routes.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Dedicated capacity reservations:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; TelevisaUnivision reserved live event capacity with dedicated allocated headroom in-region. This isolated livestream traffic from "noisy neighbor" risks and comfortably absorbed peak traffic surges.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Sub-millisecond sessions with Valkey 9.0:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; To handle massive traffic spikes during the World Cup, TelevisaUnivision migrated its session store to Memorystore for Valkey 9.0, operating as serverless microservices on edge compute. This architecture delivered sub-millisecond response times for critical authentication and entitlement checks, while providing automatic scaling to process peak API traffic without the need for manual capacity reservations.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/ArchDiagram-highres.max-1000x1000.png"
        
          alt="Worldcup diagram"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Obsession for customer success&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Beyond technical capabilities, TelevisaUnivision chose Google Cloud for its joint co-engineering model and deep operational alignment.&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Joint 24/7 war rooms:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; For all 104 matches, TelevisaUnivision engineers and Google Cloud specialists operated side-by-side in unified command centers.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Proactive monitoring as a service:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Google Cloud’s Customer Reliability Engineering teams provided round-the-clock proactive monitoring and automated alerting.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Joint operational authority:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Combined teams performed extensive pre-tournament stress tests and simulated failovers. During live matches, unified telemetry empowered joint leads to dynamically route traffic and adjust CDN configurations instantly as regional ISP congestion emerged.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Summary&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The strategic partnership between TelevisaUnivision and Google Cloud during the 2026 FIFA World Cup established a new benchmark for global sports broadcasting. Across 39 consecutive days of tournament execution, TelevisaUnivision reported that the joint infrastructure delivered:&lt;br/&gt;&lt;br/&gt;&lt;/span&gt;&lt;/p&gt;
&lt;div align="left"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;
&lt;div style="color: #5f6368; overflow-x: auto; overflow-y: hidden; width: 100%;"&gt;&lt;table style="width: 98.3029%;"&gt;&lt;colgroup&gt;&lt;col style="width: 46.6626%;"/&gt;&lt;col style="width: 53.3374%;"/&gt;&lt;/colgroup&gt;
&lt;tbody&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Total matches broadcast&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;104 live matches&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Platform availability&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;100% platform availability (0 downtime)&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;tr&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Cumulative viewership&lt;/strong&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;td style="vertical-align: top; border: 1px solid #000000; padding: 16px;"&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;675 million views across TelevisaUnivision &amp;amp; ViX&lt;/span&gt;&lt;/p&gt;
&lt;/td&gt;
&lt;/tr&gt;
&lt;/tbody&gt;
&lt;/table&gt;&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;/div&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By uniting localized edge delivery, sub-millisecond serverless compute, and dedicated operational co-engineering, TelevisaUnivision and Google Cloud solidified a battle-tested blueprint for executing marquee live streaming events at record global scale.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Fri, 07 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/networking/streaming-the-fifa-world-cup-with-televisaunivision/</guid><category>Customers</category><category>Media &amp; Entertainment</category><category>Networking</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/Globe-HeroImage.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>GOL! How TelevisaUnivision streamed the FIFA World Cup to millions with Google Cloud</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/Globe-HeroImage.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/products/networking/streaming-the-fifa-world-cup-with-televisaunivision/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Alexandro David Campos Vega</name><title>SVP Product and Engineering, TelevisaUnivision</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kevin Hutchins</name><title>VP, Product Management, Networking, Google Cloud</title><department></department><company></company></author></item><item><title>Mirendil taps AI Hypercomputer TPUs and GPUs for pre- and post-training applications</title><link>https://cloud.google.com/blog/topics/startups/mirendil-selects-ai-hypercomputer/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Nearly every major AI lab uses Google Cloud infrastructure, including for training of models, inference for agents, and new frontier research. Google Cloud also continues to be the platform of choice for new, high-growth AI startups who are driving much of the industry’s research and innovation.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Today, we’re announcing that &lt;/span&gt;&lt;a href="https://mirendil.com/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Mirendil&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, an exciting frontier AI lab focused on accelerating AI development, will also utilize Google Cloud’s &lt;/span&gt;&lt;a href="https://cloud.google.com/ai-infrastructure"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;AI Hypercomputer&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. This includes using a mix of Google’s TPU AI accelerators and full-stack NVIDIA AI infrastructure running on Google Cloud; this purpose-built AI infrastructure will support model pre-training and post-training applications for Mirendil. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The Mirendil team is building new AI systems that can help accelerate and democratize AI research and development. This means managing complex, end-to-end training workflows from initial model pre-training through post-training, and powering reinforcement learning on a massive scale. The ability to choose a mix of both TPU and NVIDIA’s full-stack accelerated computing platform through Google Cloud meant that Mirendil could access critical compute very quickly, and continue to match its workloads to the architecture best-suited to it over time.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We closely partnered with Mirendil on end-to-end design and deployment of combined TPU and NVIDIA AI infrastructure across compute, storage, networking, and control planes. We also collaborated on a system that uses &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/gemini-enterprise-agent-platform/machine-learning/training/training-clusters/overview"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;managed training clusters running in Gemini Enterprise Agent Platform&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which effectively streamlines the provisioning and management of both TPU and GPU environments for Mirendil. Mirendil is already live with a cluster of TPU v5P chips, with NVIDIA AI accelerated computing systems coming online soon.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;&lt;span style="vertical-align: baseline;"&gt;"Progress in AI has been bounded by how fast humans can run the research loop - designing experiments, evaluating results, and iterating," said Behnam Neyshabur, cofounder and CEO of Mirendil. "We're building AI systems that can accelerate and improve that loop itself. Expanding on Google Cloud gives us the scale and flexibility to push those systems further and put frontier AI research capabilities in the hands of many more scientists and engineers to run that loop faster and at a greater scale."&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;&lt;span style="vertical-align: baseline;"&gt;&lt;span style="vertical-align: baseline;"&gt;You can read more about our partnership on Mirendil’s &lt;/span&gt;&lt;a href="https://mirendil.com/news/scaling-self-accelerating-ai-with-google/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;blog&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Thu, 06 Aug 2026 13:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/startups/mirendil-selects-ai-hypercomputer/</guid><category>AI &amp; Machine Learning</category><category>AI infrastructure</category><category>Customers</category><category>Startups</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/mirendil.max-600x600.jpg" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Mirendil taps AI Hypercomputer TPUs and GPUs for pre- and post-training applications</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/mirendil.max-600x600.jpg</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/startups/mirendil-selects-ai-hypercomputer/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Darren Mowry</name><title>VP, Global Startups and Investor Ecosystem, Google</title><department></department><company></company></author></item><item><title>Scaling agentic AI: How UiPath built its high-performance GPU platform on AI Hypercomputer</title><link>https://cloud.google.com/blog/topics/customers/how-uipath-built-its-high-performance-gpu-platform/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As a market leader in enterprise agentic automation and business orchestration, &lt;/span&gt;&lt;a href="https://www.uipath.com/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;UiPath&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; is helping to pioneer an industry shift toward agentic AI. With it, the company is deploying autonomous agents to actively reason, make decisions, and execute complex business processes across its disparate systems. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This transition from simple task automation to cognitive decision-making agents requires a massive surge in computational power and powerful infrastructure that’s reliable enough for the needs of the world's largest enterprises.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Being able to orchestrate hundreds of GPUs in perfect harmony can be what makes the difference between just running a research experiment and building a global AI platform. Such orchestration requires balancing massive training jobs with real-time inference, all without letting costs spiral or latency spike.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/1_G8V5B63.max-1000x1000.jpg"
        
          alt="1"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To do so, UiPath re-architected its infrastructure to support high-scale intelligent document processing&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; (IDP) &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;using UiPath IXP and moved from isolated clusters to a shared Google Cloud GPU fleet, balancing A3 VM instances (NVIDIA H100 GPUs&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; for training with G4 VM instances &lt;span style="vertical-align: baseline;"&gt;(NVIDIA RTX PRO 6000 Blackwell Server Edition GPUs) for inference. This architecture lets UiPath solve its “spiky workload” problem and count on predictable costs and open-source patterns that the company’s engineering teams can use to replicate this architecture themselves.&lt;/span&gt;&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"Realizing the full potential of enterprise agentic AI requires an infrastructure that matches our ambition. Google Cloud provides the scale and flexibility we need to train specialized models and deploy them globally. This partnership allows us to deliver high-precision intelligent document processing and autonomous agents that don't just chat, but actively drive business outcomes for our customers."  – Raghu Malpani, Chief Technology Officer, UiPath&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The context: heavy-duty math&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;UiPath has run its full-stack automation platform on Google Cloud for years, but as its agentic AI initiatives expanded, it faced a series of new infrastructure challenges.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Core capabilities like IDP, computer vision, and LLM-powered reasoning require heavy-duty math, so UiPath’s engineering team utilizes LLAMA model grounding that allows its robots to "see" interfaces with human-like clarity. And with specialized document models built on the Qwen architecture, the team can extract valuable data from messy, real-world paperwork.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;These models live on the UiPath cloud infrastructure, where cutting every possible millisecond of latency is essential. Moving from a "cool demo" to a reliable production tool without exploding costs meant the team had to rethink its underlying silicon.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The challenge: more demand than supply&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In the past, when a team at UiPath needed to train a new model or run inference, it provisioned GPU nodes on demand and scaled up or down depending on whether the workloads were spiking or slowing.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This was a functional strategy when cloud capacity was cheap, abundant, and perfectly elastic. But as its AI ambitions grew, UiPath found this approach could no longer keep up with its operational complexity. It now faced three new challenges:&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Spiky workloads&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; To ensure it had sufficient power for peak demand, UiPath  often had to buy extra capacity that sat idle during quieter periods, wasting expensive headroom. The company needed intelligent,  on-demand scaling that didn't require paying for silicon that wasn't crunching numbers.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Supply bottlenecks&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; For large-scale fine-tuning, the price-to-performance ratio on gold standard high-end A3 VM instances with 8-cluster H100s is unbeatable. But global demand for those  chips has outstripped  supply, making it nearly impossible to scale training efforts at the speed UiPath desired just by adding nodes.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Operational overhead&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; UiPath was also struggling with geographical inefficiency because stable inference demand still meant maintaining dedicated clusters in multiple regions to ensure low latency for international customers. Further, managing GPU infrastructure for both training and inference added inefficient layers of operational overhead.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The solution: a shared GPU fleet&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With all of that in mind, UiPath decided to treat its GPUs as a shared strategic resource instead of a product-centric elastic infrastructure.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As a result,  its engineering team designed a platform-level shared GPU fleet managed by its  machine learning services (MLS) platform, which prioritizes work across teams and time windows while balancing demand across workflows. During the day, the fleet serves real-time inference and latency-sensitive workloads, and at night or during off-peak hours, it automatically switches to batch training and long-running jobs.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By coordinating workloads at the fleet level, MLS lets UiPath maximize utilization while reducing contention, all without relying on per-instance elasticity. It also enables the company to schedule capacity in advance, which improves predictability for both research and production use cases.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Why Google Cloud: AI Hypercomputer architecture&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To support its growing scale, UiPath leveraged &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/ai-hypercomputer/docs/overview"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud AI Hypercomputer&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which offers a system-level approach integrating performance-optimized hardware, open software, and flexible consumption models into a unified environment. AI Hypercomputer also minimizes the friction between hardware and software layers, which allows engineering teams to focus on model performance rather than infrastructure management.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/2_brhiKwR.max-1000x1000.jpg"
        
          alt="2"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Once it settled on a shared fleet model, UiPath needed a cloud partner that could offer reliable GPU availability, competitive pricing, and burst capacity. That’s why it chose to expand its existing Google Cloud footprint with a highly specialized AI stack running on &lt;/span&gt;&lt;a href="https://cloud.google.com/kubernetes-engine"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Kubernetes Engine&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; . &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Now, UiPath can take advantage of predictable capacity by leveraging&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Google Cloud’s &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/compute/introducing-dynamic-workload-scheduler"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Dynamic Workload Scheduler&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; (DWS) to solve its supply bottleneck. The company knew Google Cloud could secure its GPU capacity consistently with notice windows measured in days. DWS allows the engineering team to schedule training runs in advance and secure capacity for short bursts, and it can now plan for capacity rather than having to react to scarcity. Today, UiPath runs all its training and most of its IDP model inference workloads on Google Cloud.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;While UiPath uses A3 VM instances for heavy-duty training and fine-tuning, not all of its tasks require that level of power. That’s why it now deploys Google Cloud G4 VM instances as a net-new optimization for inference workloads. These instances offer a cost-effective balance of performance and price, which allows UiPath to run lighter inference tasks without occupying the high-performance clusters reserved for training.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;"The shift to a shared fleet on Google Cloud transformed our operational model. We moved from reactive provisioning to a predictable, high-performance engine that powers our most advanced IDP and agentic AI workloads. With tools like Dynamic Workload Scheduler and a mix of A3 and G4 instances, we have the flexibility to optimize for both cost and speed. This ensures our engineers spend their time innovating rather than waiting for compute." - Arthur Wilcke, director of AI infrastructure, UiPath&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Practical validation: differentiated models at scale&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With consistent access to Google Cloud GPUs, UiPath can now bring advanced models into production. It can also schedule large training jobs without blocking production inference, letting it balance research experimentation with production reliability.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This allows UiPath to deliver advanced IDP capabilities that extract data from highly unstructured and variable documents with high accuracy. For example:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Omega Healthcare uses UiPath to automate over 100 million  transactions with 99.5% accuracy, a 40% reduction in processing time, and 15,000 less hours of repetitive tasks per month.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Thermo Fisher Scientific uses UiPath to extract data from PDFs like invoices and purchase orders and is now able to process 53% of its invoices without human involvement, while cutting processing time by &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;70%&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Lessons learned&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;UiPath’s most significant wins so far have been increased availability and reliability. As its workloads continue to transition and it decommissions its legacy GPU resources, the company expects to see additional cost improvements.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For engineering teams looking to build similar platforms, some key takeaways include:&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Decouple capacity&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Instead of tying hardware to specific products, pool resources to smooth out usage spikes.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Schedule, don't react&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Using tools like DWS to book compute in advance guarantees availability and stabilizes costs.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Right-size the silicon&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Use A3 VM instances for training, but choose efficient options like G4 VM instances for inference.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Next steps&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;After its recent infrastructure evolution, UiPath is still refining its MLS platform to support the next evolution of AI innovation. To replicate this success in your own organization, use the resources below:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Build it&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; explore engineering patterns on &lt;/span&gt;&lt;a href="https://github.com/GoogleCloudPlatform" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;GitHub&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Optimize it&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Get started with &lt;/span&gt;&lt;a href="https://cloud.google.com/compute/docs/gpus#g4-gpus"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud G4 VM instances&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Learn more about &lt;/span&gt;&lt;a href="https://www.uipath.com/assets/downloads/ixp-ebook" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;UiPath - IXP&lt;/span&gt;&lt;/a&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;&lt;/div&gt;</description><pubDate>Wed, 05 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/customers/how-uipath-built-its-high-performance-gpu-platform/</guid><category>Customers</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Scaling agentic AI: How UiPath built its high-performance GPU platform on AI Hypercomputer</title><description></description><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/customers/how-uipath-built-its-high-performance-gpu-platform/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Abhijeet Rajwade</name><title>Senior Customer Engineer, AI Infrastructure</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Jason Morrison</name><title>Principal for AI Partnerships, UiPath</title><department></department><company></company></author></item><item><title>How Target is enhancing retail discovery and cutting database maintenance by 50% with Spanner Graph</title><link>https://cloud.google.com/blog/topics/retail/how-target-rebuilt-retail-discovery-with-spanner-graph/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In today’s retail environment, shoppers expect highly personalized product discovery experiences and conversational assistance that feels genuine, natural, and genuinely helpful. Today, successful product discovery is about understanding semantic meaning and the rich, connected relationships between products, categories, and guest intent. It is no longer just about keywords and basic browsing. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;At Target, this work is handled by our Guest Product Confidence platform team. They are responsible for building the features that establish trust and guide purchasing decisions, such as ratings, reviews, and AI-driven digital shopping assistants. An exciting example of this is our&lt;/span&gt; &lt;a href="https://www.target.com/gift-finder" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gift Finder chat agent&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which we launched during the 2025 holiday season online and in the Target app to help shoppers discover the perfect items through friendly, conversational dialogue.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To deliver real-time personalization and context-rich semantic responses like these at global scale, we identified a critical architectural need to move away from a fragmented data ecosystem toward a unified data platform. We needed a solution capable of supporting high-throughput transactional workloads, highly connected graph relationships, vector similarity search, and full-text keyword search all at once. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In this post, we’ll explore how we achieved all four with Spanner.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Overcoming fragmented architecture&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Previously, Target’s discovery data ecosystem relied on a combination of Elasticsearch clusters for search and inverted indexes, alongside separate NoSQL datastores for our transactional data. While functional, this fragmented architecture presented significant operational and technical challenges.&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Disconnected context: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Keeping separate search, vector, and transactional databases in perfect sync was a constant challenge. Siloed information led to missing context, disconnected attribute relationships, and inconsistent query results.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;High operational overhead: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Managing independent clusters, tuning search indexes, and handling complex, custom synchronization and aggregation logic required intensive manual intervention from our engineering teams.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Expansion bottlenecks:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Expanding our retail data domains required adding new database collections, maintaining complex joins, and navigating weak transactional guarantees across our discovery and core transactional systems.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Siloed intelligence:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We lacked the ability to query graph relationships, vector similarity, and keyword search indexes in a single transaction.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To build the next generation of AI-driven guest experiences, we needed to consolidate on one platform.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Building the enterprise ontology on Spanner Graph&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We evaluated multiple specialized technologies, including standalone vector databases and niche graph databases. However, adding more single-purpose databases would have only worsened our operational complexity and data synchronization pipelines.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We ultimately chose&lt;/span&gt; &lt;a href="https://docs.cloud.google.com/spanner/docs/graph/overview"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Spanner Graph&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to build our enterprise ontology, which is a "graph-of-graphs" paradigm that allows us to construct a massive, generative AI-powered shopping graph.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By unifying our data, we bring semantic data, graph relationships, vector embeddings, and operational transactions under one roof. This establishes Spanner as our single authoritative source of truth for both transactional state and semantic intelligence.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our high-level architecture now consists of three core pillars:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;1. Enterprise augmentation&lt;br/&gt;&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;This layer captures our enterprise retail catalog, aggregates relevant metadata from multiple backend sources, and utilizes generative AI for agentic data enrichment to dramatically improve the quality and depth of the product data we ingest.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;2. Unified graph, vector, and search store&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; &lt;br/&gt;&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;Instead of shifting data across multiple databases, Spanner Graph stores our entity nodes, relationship edges, and vector embeddings in the same database engine. Spanner Graph natively supports multi-hop graph traversals, semantic vector similarity, and full-text keyword queries over our relational tables. Because this multi-model synergy is native, we get strict ACID transactions for absolute correctness across distributed workloads without the need for fragile external sync pipelines.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;3. Orchestration and AI layer&lt;br/&gt;&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;This layer powers our conversational guest interfaces, utilizing rich, structured context fed directly from Spanner Graph to ground our LLMs. It extracts highly specific product relationships to power tools like the &lt;/span&gt;&lt;a href="https://www.target.com/gift-finder" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gift Finder&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; while governing responsible AI processes and evaluating generated outputs.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;A smooth, zero-downtime incremental migration&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Transitioning critical search and discovery infrastructure that millions of guests rely on required a cautious, zero-downtime approach. We executed this migration in four structured phases.&lt;/span&gt;&lt;/p&gt;
&lt;ol&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Schema and ontology mapping:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We defined the specific retail entities, such as products, categories, brands, and guest preferences, and their corresponding relationships within the Spanner Graph schema.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Data integration and parallel replay:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We built mutation-based data integrations in a parallel pipeline. This allowed us to continuously replay live transactional updates, apply schema transformations, generate embeddings, and write them directly into Spanner Graph in real-time.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Canary deployment:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We gradually shifted live read traffic to the new Spanner Graph-backed platform, validating query performance, semantic accuracy, and database stability under real retail workloads.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: decimal; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Cutover and cleanup:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Once performance was thoroughly verified, we fully transitioned all search and discovery traffic to Spanner and deprecated our legacy Elasticsearch stack, entirely removing the maintenance burden of those clusters.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ol&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Business impact&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By building directly on Spanner Graph, we unlocked measurable technical and business outcomes:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;The ultimate GraphRAG foundation:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Traditional RAG relies on flat vector similarity, which often misses the structured associations between products, such as matching a toy with its compatible accessories or age-appropriateness. By combining deep graph traversals with semantic vector search in a unified GraphRAG architecture, we grounded our LLMs with highly precise context. This directly improved our recommendation relevancy, enhanced guest satisfaction, and boosted our Net Promoter Score.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Consolidated SQL + GQL interoperability:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; With Spanner Graph, our developers query structured relational catalog data and connected graph relationships in a single query using standard SQL and GQL (Graph Query Language). This eliminates the need for data duplication, latency, or complex ETL pipelines to bridge these paradigms.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Serverless scalability with zero growth ceiling:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Spanner automatically handled massive, unpredictable traffic spikes during peak retail events like Black Friday and Cyber Monday. Spanner's built-in autoscaler dynamically adjusted computing capacity to handle burst traffic during high-intensity, limited-time promotional offers without sacrificing performance.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;50% reduction in infrastructure maintenance: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;By consolidating our transactional NoSQL and search index databases into a single managed Google Cloud service, we eliminated the operational burden of maintaining separate database clusters. Our developers now spend 50% less time on database administration and infrastructure upkeep, allowing us to build and deploy new, customer-facing AI features much faster.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Migrating to Spanner Graph has accelerated our generative AI roadmap, serving as the ultimate proof of what is possible when you build on&lt;/span&gt; &lt;a href="https://cloud.google.com/transform/shift-system-of-action-architecting-the-agentic-data-cloud-AI"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;the right data foundation&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;Want to supercharge your AI apps? It starts with databases with the right graph capabilities at virtually unlimited scale. Discover how Spanner Graph can &lt;/span&gt;&lt;a href="https://cloud.google.com/products/spanner/graph"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;turn data into action&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;for your organization.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 04 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/retail/how-target-rebuilt-retail-discovery-with-spanner-graph/</guid><category>AI &amp; Machine Learning</category><category>Data Analytics</category><category>Databases</category><category>Customers</category><category>Retail</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Target is enhancing retail discovery and cutting database maintenance by 50% with Spanner Graph</title><description></description><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/retail/how-target-rebuilt-retail-discovery-with-spanner-graph/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Sayanti Dey</name><title>Principal Engineer, Target</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kaushik Shelat</name><title>Sr. Engineering Manager, Target</title><department></department><company></company></author></item><item><title>How Deutsche Bank unlocked agility with an API-ready ecosystem</title><link>https://cloud.google.com/blog/topics/financial-services/unlocking-agility-in-banking-with-an-api-ready-ecosystem-at-deutsche-bank/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When people think about digital transformation in banking, they often focus on the visible results: mobile apps and new digital services. But there's an invisible infrastructure making all these services possible: APIs. At &lt;/span&gt;&lt;a href="https://www.db.com/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Deutsche Bank&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, we recognized that APIs aren't just technical plumbing; they're the nervous system of modern banking. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;A few years ago, our application landscape was dominated by monolithic systems. As we evaluated how to break them into modular, reusable APIs, one thing became clear: we couldn't just decompose our work into APIs — we needed a central API management platform (APIM) to manage what would emerge. We needed something where documentation, security policies, and governance all had to be built in from the start, not bolted on later. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The question wasn't just how to modernize, but how to best serve our customers and position ourselves for tomorrow's opportunities, especially with emerging technological paradigm shifts. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Needing a system that was adaptable, scalable, reliable, secure, and AI-ready for the demands of modern banking, we chose &lt;/span&gt;&lt;a href="https://cloud.google.com/apigee"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud's Apigee&lt;/span&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;as our APIM platform. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Building the backbone: four key capabilities &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Today, Apigee manages our API ecosystem — from open banking APIs connecting us with fintech partners, to the internal microservices powering our various banking platforms, and even the client-facing applications that enable seamless digital experiences such as online banking. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Here are four important capabilities the platform offers us:&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;1. Unified governance without sacrificing speed &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Apigee is the foundation of our API catalog. Every endpoint, version, and dependency is documented and discoverable. Development teams find and reuse existing APIs rather than rebuild functionality. We've moved from "Where's that customer data API?" — which took days — to a searchable, real-time catalog accessible to any developer. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;But governance isn't about bottlenecks, it's about guardrails, and with Apigee's policy framework, we automatically enforce standards. OpenAPI specifications, schema validation, and error handling are now baked into the platform. Teams move faster &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;because &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;they work within consistent frameworks. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;2. Security: the employee onboarding analogy &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When thinking about API security, imagine onboarding a new employee. You don't give them access to every system on day one. You follow the least privilege principle, so they get exactly the permissions needed for their role. If they switch departments, their access rights will be updated. If they leave the company, access is revoked immediately. Apigee works the same way for our services and applications. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When connecting a new service — say, one that accesses customer accounts — we don't open the floodgates. Through OAuth2 scopes and API key management, we define precisely what that agent can access: &lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;&lt;span style="vertical-align: baseline;"&gt;Read account balances? Yes. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="vertical-align: baseline;"&gt;Initiate wire transfers? No. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="vertical-align: baseline;"&gt;Access 90-day transaction history? Yes. &lt;/span&gt;&lt;/li&gt;
&lt;li&gt;&lt;span style="vertical-align: baseline;"&gt;Full historical data? Only with elevated permissions. &lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Like employee access, these permissions are centrally managed, regularly audited, and instantly revocable. Just as we track employee activity for compliance, Apigee logs every API call to see who accessed what data, when, and why. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This becomes critical with high-volume automated systems. An automated service doesn't take breaks and can make thousands of calls per minute if misconfigured. Rate limiting and quota enforcement ensure that even when something goes wrong, the blast radius is contained. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;3. Resilience and performance at scale &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Banking doesn't have downtime. When customers check balances at 3 a.m. or markets surge with trading activity, our APIs must respond instantly and reliably. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Apigee's load balancing and auto-scaling evenly distribute that traffic. Health checks and circuit breakers automatically route around struggling services, and for frequently accessed data, Apigee's caching delivers sub-millisecond responses without hitting backends. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;4. Observability: measuring everything &lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Before Apigee, understanding API performance was like assembling a jigsaw puzzle with pieces from different boxes. Now we have unified dashboards showing real-time traffic, error rates by service, usage analytics by consumer, and compliance metrics. This visibility serves operations, product managers who track partner value, and security teams who identify anomalies.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/DtBank_Apigee_1.max-1000x1000.jpg"
        
          alt="DtBank_Apigee_1"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="9didk"&gt;Apigee provides a central suite of capabilities for managing the full API lifecycle&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The path forward &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We built this infrastructure for the API economy, and in doing so, we have also built a strong foundation for the future of digital banking. As the industry evolves, this API-first approach will be critical for integrating next-generation services. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As digital banking continues to advance, a shift toward intelligent services that can react, predict, and assist in real time is underway. Capabilities such as real&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;-&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;time pattern recognition, predictive insights, and AI&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;-&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;powered assistants are becoming part of everyday digital experiences, with their visibility and impact increasing as adoption accelerates. Each of these capabilities will consume APIs — and they will introduce new requirements: ultra&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;-&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;low latency, high&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;-&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;throughput data flows, and secure orchestration across multiple APIs. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Because we invested in a flexible API platform with Apigee, we are well-positioned to adapt and optimize our infrastructure for these future needs, rather than having to rebuild it. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Emerging standards: MCP, A2A, and the future &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The industry is exploring new integration standards. Protocols like &lt;/span&gt;&lt;a href="https://modelcontextprotocol.io/docs/getting-started/intro" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Model Context Protocol (MCP)&lt;/span&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;and Google's &lt;/span&gt;&lt;a href="https://developers.googleblog.com/en/a2a-a-new-era-of-agent-interoperability/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Agent2Agent (A2A)&lt;/span&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;are interesting because they build on existing API infrastructure. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our Apigee-managed APIs are well-positioned to leverage these advancements. For instance, MCP could benefit from our OpenAPI specifications, and A2A could leverage our OAuth2 framework, with both relying on the governance we've built. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We're also exploring patterns like placing new types of servers behind Apigee proxies to maintain security controls while enabling modern workflows. Our "always-API" pattern ensures that services benefit from centralized management, no matter how they are accessed.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/DtBank_Apigee_2.max-1000x1000.jpg"
        
          alt="DtBank_Apigee_2"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="9didk"&gt;MCP and A2A are complementary, MCP has a tools and resources focus, while A2A is focused on peer collaboration&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The vision: APIs as universal interface &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Every banking capability will eventually be exposed as an API. That’s not because APIs are trendy, but because they're the most flexible, composable, and governable way to share functionality, whether consumed by mobile apps, partner fintechs, analytics platforms, or other automated agents. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;At Deutsche Bank, this shift is already taking shape. The same API foundation that powers our core platforms is now enabling our evolution toward more intelligent, AI&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;-&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;supported services across the bank. That foundation provides the consistency, governance, and scalability needed to bring these capabilities to life, ensuring that as new intelligent services emerge, they can be integrated seamlessly, securely, and at enterprise scale. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Apigee makes this possible by providing governance that scales across all use cases. It's not about controlling innovation; it's about enabling it safely. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Lessons learned &lt;/strong&gt;&lt;/h3&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Invest in excellent documentation. &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Semantic summaries and clear schemas aren't extras; they're foundational for both developers and AI. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Treat security like employee onboarding. &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Least privilege and role-based access apply equally to APIs.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Observability is a competitive advantage. &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Unified analytics enable data-driven decisions. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Plan for the future now&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;. Your API management infrastructure becomes your advanced integration layer. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Stay curious. &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Experiment with emerging standards. Flexibility wins. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Conclusion &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We're at an inflection point. The API economy enabled fintech and open banking. Now, the same infrastructure can serve as the backbone for the next wave of innovation. Our investment in the API platform wasn't just about managing APIs better; it was about building a foundation for whatever comes next. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As the industry transforms, we’re ready. The future belongs to organizations that move fast without breaking things. For us, that future is powered by Apigee. &lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 04 Aug 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/financial-services/unlocking-agility-in-banking-with-an-api-ready-ecosystem-at-deutsche-bank/</guid><category>API Management</category><category>AI &amp; Machine Learning</category><category>Customers</category><category>Financial Services</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/deutsche-bank-apigee-header-final.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Deutsche Bank unlocked agility with an API-ready ecosystem</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/deutsche-bank-apigee-header-final.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/financial-services/unlocking-agility-in-banking-with-an-api-ready-ecosystem-at-deutsche-bank/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stefan Mesquita</name><title>API strategy &amp; Integration, Deutsche Bank</title><department></department><company></company></author></item><item><title>Best Buy scales AI workloads and secures access with Workforce Identity Federation</title><link>https://cloud.google.com/blog/topics/retail/best-buy-scales-secure-ai-access-with-workforce-identity-federation/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As Best Buy expanded its use of Google Cloud for advanced analytics and AI, its technology teams faced two significant scaling challenges: Mitigating risk and managing administrative friction when syncing thousands of backend users from Microsoft Entra ID. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The retailer solved both problems and paved the way for a massive cloud expansion by implementing Google Cloud's &lt;/span&gt;&lt;a href="https://cloud.google.com/workforce-identity-federation"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Workforce Identity Federation&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. This direct approach allowed developers to access cloud resources securely using their existing Microsoft credentials without a separate identity store, giving technical leadership confidence that access remains strictly controlled, auditable, and manageable at scale.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Replacing service accounts with direct federation&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Best Buy historically maintained complex synchronization pipelines to copy backend users from Entra ID to Google Cloud. Because the organization used &lt;/span&gt;&lt;a href="https://cloud.google.com/identity"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Identity&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; without a &lt;/span&gt;&lt;a href="https://workspace.google.com/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Workspace&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; deployment, it needed a more direct approach. Previously, Best Buy's Power BI integration with &lt;/span&gt;&lt;a href="https://cloud.google.com/bigquery"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;BigQuery&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; relied on service account credentials. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This pattern can work at a small scale, but quietly becomes a liability as your team grows.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Manually rotating keys for service accounts meant tracking the credentials each team held, and accepting that every key was a potential security vulnerability. Service account keys created daily friction for the Best Buy security and platform teams, and the technical debt compounded as data access requirements grew more complex.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To support tens of thousands of users, Best Buy modernized its identity architecture. The team adopted Workforce Identity Federation to federate existing Entra ID identities directly into Google Cloud. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Now, when developers access BigQuery through Power BI, they authenticate as themselves using their existing Entra ID identity. They no longer need to rotate keys, worry about credentials exposed in chat messages, or guess who performed an action in the audit log.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The architecture relies on two components working together: Entra ID handles authentication, Workforce Identity Federation brokers the trust relationship between Entra ID and Google Cloud. This federation is stateless on Google's side. It validates tokens at the moment of access instead of syncing user records. Removing the service account key layer greatly reduces the credential management burden.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;strong style="vertical-align: baseline;"&gt;Architecture&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The diagram below shows how identity flows from Entra ID through the Workforce Identity Federation to the services teams use at Best Buy. The key change from the previous approach is the removal of the service account key layer entirely; there is no credential to manage between Entra ID and Google Cloud.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/Best_Buy_architecture_diagram_no_MSFT_logo.max-1000x1000.jpg"
        
          alt="Best Buy architecture diagram no MSFT logo"&gt;
        
        &lt;/a&gt;
      
        &lt;figcaption class="article-image__caption "&gt;&lt;p data-block-key="ug9ja"&gt;Identity flows from Entra ID through the Workforce Identity Federation to the services teams use at Best Buy&lt;/p&gt;&lt;/figcaption&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Key implementation decisions&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When implementing this architecture, Best Buy made several important technical choices:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Separate provisioning and SSO apps in Entra ID:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; The configuration follows the Entra ID provisioning and single sign-on (SSO) setup guide. You should separate the provisioning application from the SSO application in Entra ID. Running them as two distinct enterprise apps provides a cleaner separation of concerns; provisioning changes do not affect SSO configuration, and vice versa.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Place the automation OU carefully:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; You need to place the Entra ID provisioning service account in a separate organizational unit (OU) and explicitly disable SSO for that OU. This prevents a bootstrapping problem: If you enforce SSO globally, the provisioning account cannot authenticate to set up the provisioning in the first place.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Understand that syncless means stateless on Google's side:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Workforce Identity Federation does not create or maintain user records in Cloud Identity. It validates tokens at the moment of access. This makes the architecture viable for Best Buy's target scale, because it eliminates synchronization lag, stale record cleanup, and separate provisioning pipelines.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Secure authentication for developers&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For developers, the change was practically invisible. They authenticate once through their corporate Entra ID credentials, and access to BigQuery works automatically, whether through Power BI or direct API calls. The SSO experience matches everything else they access through their Microsoft identity.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For the security and platform teams, the benefits are significant. The attack surface from credential management disappears. Audit logs now show individual users instead of shared service account identities, and you can revoke access quickly based on the enterprise identity lifecycle rather than waiting for manual key rotation.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;If you currently manage service account keys for developer access to Google Cloud, moving to Workforce Identity Federation is worth the effort. You gain significant security benefits, and the operational simplicity grows as your team expands. Best Buy is currently scaling this secure access to a broader workforce to power its future retail operations.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Expanding Workforce Identity Federation support&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Google Cloud continues to make it easier for all organizations to bring their own identity providers. Recent updates simplify the setup for Ping Identity users and extend access to online billing accounts.&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Ping Identity integration:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; If you use Ping Identity, you can follow a new, dedicated setup guide to configure federation. This guide provides step-by-step instructions so you can securely connect your workforce to Google Cloud resources.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Online billing support:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Google Cloud now supports customers with online billing accounts. You can use Workforce Identity Federation for secure, syncless access without needing an enterprise billing agreement.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Get started&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Google Cloud is committed to removing friction from cloud adoption and making it simpler for organizations to secure their environments. To explore these new capabilities and connect your organization's identity provider, read more about how &lt;/span&gt;&lt;a href="https://cloud.google.com/workforce-identity-federation"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Workforce Identity Federation&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; allows you to federate identities directly, and explore our &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/iam/docs/federated-identity-supported-services"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;supported Google Cloud services&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 28 Jul 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/retail/best-buy-scales-secure-ai-access-with-workforce-identity-federation/</guid><category>AI &amp; Machine Learning</category><category>Security &amp; Identity</category><category>Customers</category><category>Retail</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/best-buy-scales-secure-ai-access-header.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>Best Buy scales AI workloads and secures access with Workforce Identity Federation</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/best-buy-scales-secure-ai-access-header.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/retail/best-buy-scales-secure-ai-access-with-workforce-identity-federation/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kishor Patil</name><title>Senior Manager, Cloud Engineering, Best Buy</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Stephen Cakebread</name><title>Senior Product Manager, Google Cloud Security</title><department></department><company></company></author></item><item><title>The Blueprint: How Voicify makes AI-enabled ordering a delight for customers</title><link>https://cloud.google.com/blog/topics/customers/bringing-delight-to-customer-phone-calls-with-ai/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;Welcome to The Blueprint, a new feature where we highlight how Google Cloud customers are tackling unique and common challenges across industries using the latest AI and cloud technologies. We hope to inspire others looking to innovate in their work&lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Founded in 2018, Voicify reimagines the traditional phone call with the goal of transforming every call into a seamless and engaging experience. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The challenge:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;When we started Voicify in 2018, our vision was to help organizations build confident, pragmatic, and technically grounded voice-driven assistants for any channel, including phones and chat. But the pandemic changed everything. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We shifted our focus to telephone use cases primarily in the restaurant and healthcare sectors where, at the time, call volume and staffing posed significant challenges. Restaurants could potentially miss up to 20% of their calls and lose orders as a result, and healthcare providers struggled to keep up with call volume with the required 100% accuracy when integrating appointment information into a practice management system. We realized that specialized, purpose-driven AI assistants were the key to businesses maintaining excellent service at scale.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To succeed, we had to overcome four primary challenges:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Transactional precision: &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;Our voice assistant needed to reason with complex customer requests against point of sale and practice management systems with 100% accuracy.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Traffic spike management:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Our LLM usage needs to be provisioned accurately to keep costs down and maintain customer services in spite of the common (and extreme) spikes in traffic seen in restaurants and healthcare organizations.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Latency:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Any delay in the assistant’s response can cause customers to hang up. We needed superfast time to first token, with minimal delay from when a user sends a voice or text request to when the AI model generates its first piece of output. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Security and compliance:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Since our founding in 2018, we’ve ensured that we’re HIPAA, SOC2, ISO27001, and PCI-compliant, and that our security is enterprise-grade. We needed architecture and infrastructure that employs all possible safeguards to safeguard data integrity and security.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The solution:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our conversational orchestration platform builds and validates restaurant orders against a point-of-sale system before submission to ensure accuracy. Under the hood, &lt;/span&gt;&lt;a href="https://gemini.google.com/app/92de35898c1c8237" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Flash&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, served via &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/ai-machine-learning/introducing-gemini-enterprise-agent-platform"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Enterprise Agent Platform&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, vastly improves latency, minimizing user wait times and preventing hang-ups. With it, we also see approximately 25% to 30% savings compared to our previous use of other LLMs, and with greater reliability too.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To grow the business — and call volume —  and to handle traffic spikes, we switched from Google AI Studio to Vertex AI and its current incarnation in Gemini Enterprise. We wanted the enterprise guarantees the latter provided, which we needed for scaling as well as for security and compliance for our healthcare clients. Specific Gemini Enterprise Agent Platform features help us manage high call volumes without experiencing service interruption or dropped responses.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;These enterprise-grade services may have carried an increased cost over AI Studio, but they were well worth it to ensure reliable uptime, and the premium pay-as-you-go feature made scaling much easier for us. For example, we used a combination of provisioned throughput and premium pay-as-you-go with Vertex AI to accommodate all-time high usage the day before Thanksgiving, and we saw no rate limiting issues.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The architecture:&lt;/strong&gt;&lt;/h3&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_DsM3Zpr.max-1000x1000.png"
        
          alt="image1"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The outcome:&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini has reduced the burden on our in-house programmatic tools for pulling context and building menus. We’ve seen great improvements in performance and reliability, with lower latency and greater reliability with Gemini. And, the increased stability of our Gemini-powered assistants has made client onboarding much more efficient. Now it only takes one to two days to get a restaurant ready to test after gaining access to the POS system, down from what previously took one to two weeks&lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With Google solutions for scale and enterprise-grade service, we’ve optimized our critical time-to-first-token metric, minimizing customer wait times. Using Vertex AI’s provisioned throughput and pay-as-you-go features, we’ve ensured 100% uptime, prevented dropped responses and rate-limiting issues, even during periods of all-time high usage. We’re now able to easily manage the spiky nature of restaurant traffic.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In terms of technology, we anticipate moving beyond conversational order capture to more proactive assistance, using context from conversations or POS activities. Your typical Friday night order from your favorite Japanese restaurant? Someday soon it might be Voicify’s voice assistant proactively placing it for you. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The details:&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our industry focus presents a few unique challenges that we had to spend time solving within the backend.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The core component of our Voicify solutions is our voice orchestration platform, which manages the entire phone AI stack and is designed for enterprise-grade scalability and security. This is also the node where industry solutions are called depending on user needs.Our voice orchestration platform sits close to the customer and coordinates backend services like Gemini and the different components of the voice assistant. We use it to manage functions like automated speech recognition, text-to-speech, and text generation, which is not purely generative but includes programmatic elements.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;One of the unique architectural decisions we made was how to manage large, complex restaurant menus. We decided to avoid putting the entire menu into a single prompt, and we include only certain information in the initial prompt and then gather more details as the conversation progresses. This improves response times and helps manage the complexity of larger orders by focusing on only the relevant parts of each menu in a given interaction.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We also designed the architecture from the outset of our company to meet the high standards of enterprise clients for security and compliance, particularly in healthcare. We are making sure that our scalability is enterprise-grade. Architecturally we’re also employing all safeguards to ensure data integrity and safety too. Lastly, our platform is designed to support a multicloud environment as part of our strategy for achieving the highest possible level of availability.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Thu, 23 Jul 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/customers/bringing-delight-to-customer-phone-calls-with-ai/</guid><category>AI &amp; Machine Learning</category><category>Customers</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/voicify-blueprint-header.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>The Blueprint: How Voicify makes AI-enabled ordering a delight for customers</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/voicify-blueprint-header.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/customers/bringing-delight-to-customer-phone-calls-with-ai/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Nick Laidlaw</name><title>CTO &amp; co-founder, Voicify</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Aadu Pirn</name><title>Director of Engineering, Voicify</title><department></department><company></company></author></item><item><title>From maintenance to innovation: Checkout's migration to Managed Service for Apache Airflow</title><link>https://cloud.google.com/blog/products/data-analytics/how-checkout-com-tallies-data-with-cloud-composer-3/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Data engineering teams often face a “Day 2” operational reality after building a data platform: the ongoing work of maintaining the orchestrator itself.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For the Data Platform team at &lt;/span&gt;&lt;a href="https://www.checkout.com/" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Checkout.com&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, managing a self-hosted Apache Airflow environment on another hyperscaler was consuming time the team wanted to spend elsewhere as server management, patching, and incident response were pulling focus from building pipelines.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By migrating to &lt;/span&gt;&lt;a href="https://cloud.google.com/composer"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Airflow (Gen 3)&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, Google Cloud’s fully managed Airflow service, Checkout.com transformed its reliability and cost structure. Here’s how they built a more scalable, cost-efficient, and robust data foundation.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The starting point: self-managed Airflow&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Before the migration, Checkout.com ran Airflow on self-managed infrastructure. While functional, maintaining the underlying resources required significant attention. Patching, upgrades, and server management created regular interruptions.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Operational data from the past year illustrates some of the challenges the company was navigating:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Reducing operational friction:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; In its self-managed environment, Checkout.com faced stability challenges, particularly during high-load periods. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Complex dependency management:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Upgrading packages and ensuring compatibility was a constant, manual struggle. With Managed Airflow (Gen 3), the company was able to simplify this by handling dependencies at the image level, ensuring seamless compatibility out-of-the-box during routine environment upgrades.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;DAG sync time:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Syncing DAGs to the scheduler took approximately six minutes after deployment to S3, which affected iteration speed.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Manual processes:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Scaling required manual intervention, and onboarding new teams meant manually creating secrets and variables for dbt.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The solution: Managed Service for Apache Airflow (Gen 3)&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Checkout.com’s team migrated to Managed Airflow to offload infrastructure responsibility and take advantage of Google Cloud's managed scalability. The results were immediate and measurable across three areas: reliability, cost, and developer velocity.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;
&lt;div class="block-image_full_width"&gt;






  
    &lt;div class="article-module h-c-page"&gt;
      &lt;div class="h-c-grid"&gt;
  

    &lt;figure class="article-image--large
      
      
        h-c-grid__col
        h-c-grid__col--6 h-c-grid__col--offset-3
        
        
      "
      &gt;

      
      
        
        &lt;img
            src="https://storage.googleapis.com/gweb-cloudblog-publish/images/checkout-managed-airflow-chart.max-1000x1000.png"
        
          alt="checkout-managed-airflow-chart"&gt;
        
        &lt;/a&gt;
      
    &lt;/figure&gt;

  
      &lt;/div&gt;
    &lt;/div&gt;
  




&lt;/div&gt;
&lt;div class="block-paragraph_advanced"&gt;&lt;h4&gt;&lt;span style="vertical-align: baseline;"&gt;Dynamic scaling in action&lt;/span&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;In the previous elastic container service setup, the team allocated the maximum number of workers required for peak loads. This meant paying for peak capacity around the clock, regardless of actual usage.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Managed Airflow provides built-in dynamic scaling, eliminating the need for manual resource management. The environment automatically adjusts the number of workers based specifically on the workload demands. When tasks spike, the system scales up; when they drop, it scales down to save resources. Similarly, moving from fixed provisioning to dynamic scaling reduced monthly costs by an estimated 30%.&lt;/span&gt;&lt;/p&gt;
&lt;h4&gt;&lt;span style="vertical-align: baseline;"&gt;Reliability and DAG isolation&lt;/span&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Achieving increased stability was a primary driver for Checkout.com’s migration since in the past, a single problematic DAG could affect its entire environment. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Managed Airflow introduced a number of critical architecture improvements:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;DAG isolation:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Each DAG runs in its own execution environment. If one DAG fails or consumes excessive resources, it doesn’t affect the entire environment.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Managed operations:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Google Cloud handles patching and upgrades during scheduled windows, removing the need for manual upgrade management.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Improved visibility:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Integration with &lt;/span&gt;&lt;a href="https://cloud.google.com/monitoring"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud Monitoring&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and &lt;/span&gt;&lt;a href="https://cloud.google.com/logging"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Logging&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; provides clear visibility into task execution. Engineers can now debug issues independently without escalating to the platform team.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h4&gt;&lt;span style="vertical-align: baseline;"&gt;Faster developer workflows&lt;/span&gt;&lt;/h4&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The migration also improved day-to-day workflows for &lt;/span&gt;&lt;a href="http://checkout.com" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Checkout.com&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;’s data engineers.&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Faster deployments:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Using &lt;/span&gt;&lt;a href="https://cloud.google.com/storage"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Cloud Storage&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; for DAGs enabled near-instant syncing.&lt;/span&gt;&lt;/li&gt;
&lt;li role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Simpler onboarding:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Teams no longer needed platform support to create variables before onboarding.&lt;/span&gt;&lt;/li&gt;
&lt;li role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Modernizing dbt execution:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; One of the company’s most significant wins was changing how it runs dbt. Previously, its engineers had to manually install and manage complex virtual environments for every supported dbt version. By leveraging containerized dbt runs, Managed Airflow (Gen 3) eliminates dependency bottlenecks. This ensures complete dependency isolation, allowing teams to run any required dbt model with minimal setup and no manual infrastructure overhead.&lt;/span&gt;&lt;/li&gt;
&lt;li role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Environment updates:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; The company no longer needs to redeploy the entire Airflow environment to add new roles or update Python packages.&lt;/span&gt;&lt;/li&gt;
&lt;li role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;AI-powered troubleshooting with &lt;/strong&gt;&lt;a href="https://docs.cloud.google.com/composer/docs/composer-3/troubleshooting-dags#investigations"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Cloud Assist&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;:&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;In a self-managed environment, a failed task often triggered a frantic hunt through fragmented logs and metrics. With Managed Airflow, Checkout.com can initiate a Gemini investigation directly from its Airflow DAG UI in the Google Cloud console.&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Gemini doesn't just provide generic error messages; it generates a scorecard that evaluates different hypotheses with both supporting and contradictory evidence, which can drastically reduce mean time to recovery.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Conclusion&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For Checkout.com, the move to Managed Airflow (Gen 3) marked a strategic shift, one that freed its engineers to focus on delivering value.&lt;/span&gt;&lt;/p&gt;
&lt;p style="padding-left: 40px;"&gt;&lt;span style="vertical-align: baseline;"&gt;"With Managed Service for Apache Airflow, we’ve achieved significant improvements in efficiency, scalability, and reliability. Managed infrastructure, automated scaling, faster deployments, and isolated execution environments have transformed how we operate." &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;— &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Keisi Mancellari, Data Platform Engineer, Checkout.com&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With a stable, scalable, and cost-efficient platform in place, Checkout.com is now able to  focus on the future of its data pipelines, confident that its orchestration layer is ready for whatever comes next.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Learn more about&lt;/span&gt; &lt;a href="https://cloud.google.com/composer"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Managed Service for Apache Airflow&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and how it can support your data platform.&lt;/span&gt;&lt;/p&gt;
&lt;hr/&gt;
&lt;p&gt;&lt;sub&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;Special thanks to the following contributors to this post: Serge Bouschet and&lt;/span&gt;&lt;span data-rich-links='{"per_n":"Keisi Mancellari","per_e":"keisi.mancellari@checkout.com","type":"person"}' style="font-style: italic; vertical-align: baseline;"&gt; &lt;/span&gt;&lt;a href="mailto:keisi.mancellari@checkout.com"&gt;&lt;span data-rich-links='{"per_n":"Keisi Mancellari","per_e":"keisi.mancellari@checkout.com","type":"person"}' style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;Keisi Mancellari&lt;/span&gt;&lt;/a&gt;&lt;/sub&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Wed, 22 Jul 2026 14:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/data-analytics/how-checkout-com-tallies-data-with-cloud-composer-3/</guid><category>Customers</category><category>Retail</category><category>Financial Services</category><category>Data Analytics</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/checkout-airflow-migration-google-cloud-2.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>From maintenance to innovation: Checkout's migration to Managed Service for Apache Airflow</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/checkout-airflow-migration-google-cloud-2.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/products/data-analytics/how-checkout-com-tallies-data-with-cloud-composer-3/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Piotr Wieczorek</name><title>Lead Product Manager</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Michelle Liu</name><title>Customer Engineer</title><department></department><company></company></author></item><item><title>SOCRadar powers rapid threat detection with AlloyDB and Gemini Enterprise</title><link>https://cloud.google.com/blog/products/databases/socradar-powers-rapid-threat-detection-with-alloydb-and-gemini-enterprise/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;Editor’s note:&lt;/strong&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt; SOCRadar is a leading cybersecurity company that provides threat intelligence to businesses worldwide. As the volume of cyber threats continued to grow, SOCRadar needed to modernize its data infrastructure to deliver faster insights to its customers. By migrating from PostgreSQL to AlloyDB, SOCRadar achieved a 20x performance boost, reduced operational overhead, and is now better positioned to innovate and grow.&lt;/span&gt;&lt;/p&gt;
&lt;hr/&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;How SOCRadar supercharges rapid threat detection with AlloyDB &lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;a href="https://socradar.io/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;SOCRadar&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; provides external threat intelligence to help organizations across 30+ countries defend against cyberattacks. On the front lines of cybersecurity, timely intelligence is everything and a delay of a few minutes can mean the difference between a blocked exploit and a full-scale breach.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;As SOCRadar’s business scaled and cyber threat volumes exploded, their on-premises, self-managed PostgreSQL database hit a wall. The database simply couldn't keep pace with the simultaneous demands of high-velocity data ingestion and heavy, real-time analytical queries. This created a severe data bottleneck, slowing down the delivery of critical insights to customers and pulling engineers away from innovation to focus on constant manual database tuning.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Evaluating database alternatives: The hunt for scalability&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The engineering team realized their traditional PostgreSQL environment had reached its absolute performance limits. To scale, SOCRadar needed a high-performance fully managed database that could dramatically slash operational overhead while elegantly handling a complex, hybrid workload.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;They evaluated alternatives and selected Google Cloud's &lt;/span&gt;&lt;a href="https://cloud.google.com/alloydb"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;AlloyDB for PostgreSQL&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. Because AlloyDB is fully PostgreSQL-compatible, it offered a low-risk migration path while promising a specialized architecture built to handle both high-volume transactions and real-time analytics simultaneously. To accelerate the transition, SOCRadar partnered with NGC, a Premier Business Partner, who meticulously validated the architecture before executing a precision cutover with minimal downtime.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Taming a "triple-threat" workload&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Migrating to AlloyDB transformed how SOCRadar processes massive, diverse cyber telemetry. Today, AlloyDB effortlessly manages what SOCRadar’s engineering team calls a &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;"triple-threat" query environment&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, maintaining sub-second lookup latency even as processing volumes scale.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To understand the performance leaps, it helps to separate the system’s velocity (handling live data streams) from its depth (analyzing historical data):&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;High-Velocity Transactional Ingestion (OLTP):&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; The platform constantly ingests real-time telemetry from thousands of disparate, fast-moving sources—including Dark Web forums, botnet logs, and social media feeds. AlloyDB handles these continuous INSERT and UPSERT operations with a &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;3.2x boost in live ingestion velocity&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, ensuring that the newest threat indicators are immediately recorded and available for detection.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Real-Time Operational Point-Reads:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; When a security analyst is actively investigating a live incident, speed is everything. Baseline performance testing under zero-load conditions for random ID lookups on indexed fields (e.g., querying a specific Indicator of Compromise by ID) showed that standard queries requiring 3 to 3.5 seconds were completed in just 1 second on AlloyDB.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Deep Analytical Aggregations (OLAP):&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; When a client requests a complex sectoral report such as correlating the most prevalent attack vectors in the finance sector over an entire year, the database must execute deep scans across vast historical datasets. Leveraging AlloyDB’s built-in &lt;/span&gt;&lt;a href="https://docs.cloud.google.com/alloydb/docs/columnar-engine/about"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;In-Memory Columnar Engine&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, these analytical queries run &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;up to 20x faster&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; than standard PostgreSQL.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;More than just speed: Reclaiming 45 TB and 75% of DBA time&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;While the raw performance gains were massive, the operational and financial impact completely changed how SOCRadar's engineering team works day-to-day.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Thanks to AlloyDB's advanced automation, including intelligent memory management and write-ahead log (WAL) optimization, the need for constant, manual database tuning evaporated. The database administrator's (DBA) workload dropped significantly, requiring a system health check just “about once every two or three days." This freed up &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;75% of SOCRadar’s DBA resources&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, allowing them to pivot away from maintenance and focus entirely on core platform innovation.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Financially, AlloyDB’s dynamic storage management solved a massive cost efficiency issue. Unlike traditional database environments that lock you into paying for fixed, provisioned storage even after data is purged, AlloyDB automatically scales storage down to match actual data footprints. By clearing out legacy, unnecessary logs, SOCRadar was able to instantly &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;reclaim over 45 TB of storage&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, achieving massive, automated cost optimization.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Fighting alert fatigue with integrated Gemini Enterprise Agent Platform&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Beyond scaling infrastructure, AlloyDB has allowed SOCRadar to redefine the core architecture of their threat response using artificial intelligence.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Security operations centers (SOCs) globally are plagued by "alert fatigue"—the sheer volume of security alarms makes it easy to miss a critical attack. To solve this, SOCRadar integrated Gemini Enterprise Agent Platform&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;as a core component of their solution architecture, linking it directly to their Alarm Management framework running on AlloyDB.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By running Gemini AI-native filtering directly on their active data workloads, SOCRadar can automatically distinguish between true positives and benign false alarms. The AI categorizes, filters, and routes alerts before they ever reach the end-user. This ensures security analysts are insulated from noise and receive only the most critical, validated, and actionable intelligence.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By running Gemini AI-native filtering directly on their active data workloads, SOCRadar can automatically distinguish between true positives and benign false alarms. The AI categorizes, filters, and routes alerts before they ever reach the end-user. This ensures security analysts are insulated from noise and receive only the most critical, validated, and actionable intelligence, laying the groundwork for fully autonomous security operations.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Expanding capabilities: The future of agentic threat hunting&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;With a high-performance foundation firmly established, SOCRadar’s dedicated AI team is transitioning from passive analytics to active automation. The company is currently testing &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Agentic AI workloads&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, with plans to roll them into production in subsequent phases.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By integrating &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Real-time Data Agents with Gemini Enterprise and AlloyDB&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, SOCRadar is transforming with autonomous agents that don't just store data, but actively hunt threats, reason over context, and take action. Their upcoming production roadmap includes:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Natural Language Querying (NLQ):&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Allowing analysts to conduct rapid threat hunting using conversational language, lowering the technical barrier to querying massive database sets.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Intelligent Semantic Similarity Search:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Leveraging native vector embeddings and Gemini Enterprise to allow Data Agents to independently surface hidden patterns across historical logs that traditional keyword searches would miss.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Automated Incident Summarization:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Instantly transforming hundreds of lines of complex, deeply technical logs into concise, plain-language executive summaries for security analysts during critical incidents.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By consolidating transactional velocity, historical depth, and built-in AI intelligence into a unified platform, SOCRadar has eliminated its data bottlenecks and built a highly automated, future-proof framework for global cybersecurity defense.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;Ready to modernize your database infrastructure? &lt;/span&gt;&lt;a href="https://cloud.google.com/alloydb"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;AlloyDB&lt;/span&gt;&lt;/a&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt; provides a fully managed, PostgreSQL-compatible database with high performance for transactional, analytical, and AI workloads. &lt;/span&gt;&lt;a href="https://cloud.google.com/alloydb"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;Learn how&lt;/span&gt;&lt;/a&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt; you can reduce costs, eliminate management overhead, and build intelligent applications.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Wed, 01 Jul 2026 19:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/databases/socradar-powers-rapid-threat-detection-with-alloydb-and-gemini-enterprise/</guid><category>Customers</category><category>Databases</category><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>SOCRadar powers rapid threat detection with AlloyDB and Gemini Enterprise</title><description></description><site_name>Google</site_name><url>https://cloud.google.com/blog/products/databases/socradar-powers-rapid-threat-detection-with-alloydb-and-gemini-enterprise/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Ahmet Kuruköse</name><title>SOCRadar, Co-Founder, CTO</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Sailesh Krishnamurthy</name><title>VP, Google Databases</title><department></department><company></company></author></item><item><title>How Schrödinger sped up molecular discovery by 4x with Alphaevolve</title><link>https://cloud.google.com/blog/products/ai-machine-learning/schrodinger-alphaevolve-molecular-discovery-accelerates-4x/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Computational chemistry researchers have traditionally faced a frustrating trade-off when simulating molecular interactions: use fast classical force fields that sacrifice precision or rely on accurate quantum-mechanical methods that run too slowly on large jobs. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Machine-learned force fields (MLFFs) close that gap by training neural networks on high-fidelity quantum data. When it comes to modern drug discovery and materials design, though, there’s demand for even faster processing speeds to handle massive chemical libraries involved. To overcome such performance constraints, Schrödinger partnered with Google Cloud to deploy &lt;/span&gt;&lt;a href="https://deepmind.google/blog/alphaevolve-a-gemini-powered-coding-agent-for-designing-advanced-algorithms/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;AlphaEvolve&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, an evolutionary AI coding agent developed by Google DeepMind that iteratively generates and refines algorithms to find the most efficient code path overcoming the algorithmic bottleneck.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;A collaborative duet with AlphaEvolve&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Schrödinger — a leader in developing scientific software for over three decades — identified two critical algorithms within their MLFF training pipeline that limited performance: neighbor list computation and Ewald summation. These algorithms aggregate data from atomic neighbors and calculate long-range potentials, but both became limiting factors in training and inference speed. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Schrödinger's primary technical goal was speeding up AI model training for energy and force calculations. Specifically, they targeted the Ewald summation, a critical but computationally demanding function used in molecular mechanics.&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;The Ewald sum was the main performance constraint in Schrödinger's PyTorch code. It had no established vectorized algorithm and often relied on simple for-loops that ran slowly on large simulations.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By incorporating AlphaEvolve into their models, the system could generate a batched implementation of the Ewald summation using parallel batch matrix multiplication. This would evolve the PyTorch code to outperform existing custom kernels.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Evaluation metrics&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Schrödinger used a rigorous multi-layered evaluation framework to confirm the evolved code was both performant and scientifically accurate:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Inverse time (primary metric): The core objective was to maximize throughput by reducing calculation time, from a baseline score of 7.9.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Functional correctness: All evolved programs had to pass a full test suite, including regression tests on complex systems such as disordered water models.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Success rate: This was measured by the share of programs that were both functionally correct and faster than the baseline.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;“AlphaEvolve allows us to explore larger chemical spaces faster and more efficiently than ever before. Faster MLFF inference carries real business impact, shortening R&amp;amp;D cycles in drug discovery, catalyst design, and materials development, and enabling companies to screen molecular candidates in days rather than months.” &lt;/span&gt;&lt;strong style="font-style: italic; vertical-align: baseline;"&gt;— Gabriel Marques, technical lead of machine learning, Schrödinger&lt;/strong&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Results: a 4x speedup and breaking bottlenecks&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By applying AlphaEvolve, Schrödinger replaced simple for-loops in the Ewald summation code with parallel batch matrix multiplication. This optimization raised the program success rate from less than 1% (40 out of 5,000 evaluations) to more than 60%, while improving the performance metric from the baseline of 7.9 to nearly 30.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Optimizing these foundational algorithms delivered a 4x speedup in both MLFF training and inference. This acceleration lets researchers compress molecular screening timelines and directly benefits several key research areas:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Drug discovery: Identifying viable therapeutic candidates quickly to address urgent medical needs.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Catalyst design: Developing efficient chemical processes for industrial applications.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Materials development: Designing next-generation materials with custom properties for electronics and energy storage.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The next evolution&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Schrödinger plans to apply this evolutionary approach to custom GPU kernels to test whether AI-generated code can outperform human-engineered implementations.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Read the &lt;/span&gt;&lt;a href="https://storage.googleapis.com/deepmind-media/DeepMind.com/Blog/alphaevolve-a-gemini-powered-coding-agent-for-designing-advanced-algorithms/AlphaEvolve.pdf" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;full technical paper&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; on AlphaEvolve to learn how evolutionary AI agents optimize scientific codebases, or contact the &lt;/span&gt;&lt;a href="https://cloud.google.com/resources/global-gen-ai-contact-sales"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud AI team&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; to discuss accelerating your research workflows.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Tue, 30 Jun 2026 16:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/products/ai-machine-learning/schrodinger-alphaevolve-molecular-discovery-accelerates-4x/</guid><category>Customers</category><category>Healthcare &amp; Life Sciences</category><category>AI &amp; Machine Learning</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/schrodinger-alphaevolve-molecular-discovery-.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How Schrödinger sped up molecular discovery by 4x with Alphaevolve</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/schrodinger-alphaevolve-molecular-discovery-.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/products/ai-machine-learning/schrodinger-alphaevolve-molecular-discovery-accelerates-4x/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Kartik Sanu</name><title>Program Manager, Google</title><department></department><company></company></author><author xmlns:author="http://www.w3.org/2005/Atom"><name>Anant Nawalgaria</name><title>Group AI Product Manager &amp; Engineer, Google</title><department></department><company></company></author></item><item><title>How growing UK midsize businesses are building in the AI era</title><link>https://cloud.google.com/blog/topics/startups/london-summit-2026-smb-sme-ai-innovation/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The UK’s 5-million-plus small and midsize businesses and enterprises (SMBs) are the backbone of our economy. Today, we’re seeing these critical businesses begin to put AI to work, to operate more efficiently, move faster, and ultimately deliver better outcomes for their customers. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This shift is driven by tangible day-to-day results. According to &lt;/span&gt;&lt;a href="https://www.enterprisenation.com/learn-something/one-in-five-small-businesses-regularly-use-ai-new-enterprise-nation-research-finds/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;recent research&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; from Enterprise Nation published in partnership with Google, &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;71% of AI adopters &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;surveyed in the UK say the technology helps them &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;save time on routine tasks, &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;and&lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt; 64% &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;report a direct &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;boost in productivity&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;. On top of this, AI-enabled productivity tools (like Google Workspace with Gemini) are delivering a &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2025-10-08-Google-Reveals-AIs-Potential-to-Supercharge-British-Small-Business-Innovation#:~:text=SME%20leaders%20believe%20these%20innovations,them%20an%20extra%20working%20day." rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;20% boost in productivity for SMBs&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which effectively hands them back one full working day every single week.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;At Google Cloud, we have a front row seat to this shift: SMBs have long utilized platforms like Google Workspace, and today they’re transforming with Google’s AI platform and models. In fact, we’ve seen the number of UK-based SMBs using Google Cloud AI &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;nearly double year-over-year.&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; This includes our Gemini models and products like Gemini Enterprise and AI Studio, which are helping SMBs do things like:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Roll out better customer support systems to help escalate and resolve customer support calls more quickly.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Automate repetitive actions in areas like payroll and accounting.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Help more employees understand and leverage data at work — even those not trained as data analysts.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Rapidly create and implement new designs for marketing collateral.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Help more people build their own AI agents to help them in their everyday jobs.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;span style="vertical-align: baseline;"&gt;Conduct complex research projects at a speed and price point previously unavailable.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;At today’s &lt;/span&gt;&lt;a href="https://www.googlecloudevents.com/london-summit?utm_content=online_blog&amp;amp;utm_source=cloud_sfdc&amp;amp;utm_medium=blog&amp;amp;utm_campaign=FY26-Q2-EMEA-EME39630-physicalevent-er-London-Summitmc-168582" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Google Cloud London Summit&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, we’re showcasing a number of innovative SMB customers who are actively using our AI tools to transform how they work, including companies who have recently expanded their work with us:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Neural Alpha&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, a sustainability fintech company, is using Gemini models to read unstructured environmental and corporate sustainability reports to automatically find and organize thousands of key facts, cutting months of slow, manual research down to a fraction of the time.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Sep 2&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, a digital security provider, uses Gemini Enterprise to deploy autonomous AI agents for 24/7 threat monitoring — accelerating incident detection and quickly neutralizing security threats for its customers. &lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Sunhouse,&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; a strategic brand design agency, uses Gemini Enterprise to easily find archived design work stored on Google Drive, enabling its teams to spend less time hunting for files and more time growing its business with global brands.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Terrapinn&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, a global B2B events company, is transforming its operations by leveraging Gemini models, NotebookLM, Looker, and BigQuery to turn manual tasks into automated workflows, accelerating how its teams design, market, and deliver world-class conferences.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;VoCoVo&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, a telecommunications provider, is integrating Google Cloud AI across its systems to turn isolated data into actionable intelligence and build autonomous workflows, streamlining routine operations so their team can focus on high-impact innovation.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Empowering Your Team: AI Upskilling Resources for Growing British Businesses&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To help midsize teams maximize their impact and confidently navigate the modern AI landscape, we’ve developed a suite of dedicated, no-cost upskilling resources. Whether you want to train your existing teams or democratize data tools across your entire workforce, these programs will help you build an AI-ready organization:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;SMB-Focused Programs:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Explore our new&lt;/span&gt; &lt;a href="https://www.skills.google/paths/4020?utm_campaign=SMB-learning-path" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;SMB Learning Path&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; or enroll in the &lt;/span&gt;&lt;a href="https://developers.google.com/program/gear" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Enterprise Agent Ready&lt;/span&gt;&lt;/a&gt; &lt;span style="vertical-align: baseline;"&gt;(GEAR) program for specialized training in agentic AI.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;a href="http://skills.google/learningcenter" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Google Skills for Organizations&lt;/strong&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Access our no-cost, on-demand learning platform featuring over 3,000 AI courses and hands-on labs created by experts at Google Cloud and Google DeepMind.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;a href="https://developers.google.com/program/gear/getcertified/" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Get Certified&lt;/strong&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt;:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; Ready to validate your team's expertise? This premium, cohort-based program offers instructor-led training, technical mentorship, and AI-infused skill badges designed to prepare your team for industry-recognized certifications.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;By offering a full suite of SMB technology and training — from productivity in Workspace, to all our Ads services, and now powerful AI tools — Google is helping small and midsize firms thrive, no matter where the future takes us. &lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Wed, 17 Jun 2026 08:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/startups/london-summit-2026-smb-sme-ai-innovation/</guid><category>AI &amp; Machine Learning</category><category>Application Modernization</category><category>Customers</category><category>Partners</category><category>Startups</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_dCBAMyR.max-600x600.png" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>How growing UK midsize businesses are building in the AI era</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_dCBAMyR.max-600x600.png</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/startups/london-summit-2026-smb-sme-ai-innovation/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Maureen Costello</name><title>Vice President, UK, Ireland &amp; Sub-Saharan Africa</title><department></department><company></company></author></item><item><title>From AI potential to agentic reality: Driving the UK’s next chapter</title><link>https://cloud.google.com/blog/topics/inside-google-cloud/london-summit-2026-uk-leads-agentic-enterprise-ai-infrastructure-data-cloud/</link><description>&lt;div class="block-paragraph_advanced"&gt;&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The United Kingdom, and London in particular, continues to be one of the great hubs for AI development in Europe and the world. We’re home to Google DeepMind, of course, as well as significant AI unicorns — and Google Cloud customers — like &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-06-16-Ineffable-Intelligence-Selects-Google-Cloud-To-Power-Its-Superintelligence-Mission" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Ineffable Intelligence&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which is today announcing an important partnership with us. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;A year ago, we joined you for the London Summit to showcase &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/topics/inside-google-cloud/london-summit-2025-gen-ai-agents-transforming-business-civil-service"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;the vast potential of generative AI&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, including a major investment in upskilling the UK civil service. Today, as we welcome our partners once again to the historic vaults of Tobacco Dock, that potential has become &lt;/span&gt;&lt;a href="https://cloud.google.com/transform/next-26-building-the-agentic-enterprise-industry-highlights"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;an industrial-scale reality&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. In my conversations with leaders across both Whitehall and The City, the focus has moved from chatbots and media experiments to full-production execution. This is &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/topics/google-cloud-next/welcome-to-google-cloud-next26"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;the moment of the agentic enterprise&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, where we shift from systems that simply chat with us to systems that can reason, plan, and execute multi-step workflows.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;This transition is the cornerstone of the UK’s projected &lt;/span&gt;&lt;a href="https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/ai-potential-uk/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;£400 billion economic boost from AI&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; by 2030. At Google Cloud, we are the only provider offering &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/compute/ai-infrastructure-at-next26"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;the full integrated stack&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; — custom silicon, frontier models, and planet-scale infrastructure — required to turn the Agentic Enterprise into a reality.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;The new frontier of British enterprise and research&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The banking sector is a key proving ground for this shift. And &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;HSBC&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, one of the largest and most important financial institutions in the world, is showing the way. Today, we’re &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-06-17-HSBC-AND-GOOGLE-CLOUD-ANNOUNCE-TRANSFORMATIVE-AI-BANKING-PARTNERSHIP" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;announcing&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; a multi-year transformational partnership with HSBC to accelerate AI adoption across HSBC’s products and services globally. &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;This new collaboration will further accelerate the shift towards AI-enabled ways of working across HSBC’s global operations. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;HSBC will work with Google Cloud and Google DeepMind engineering teams to collaborate on new AI-powered tools and programmes, with access to Google’s latest agentic AI capabilities – including Gemini models and the Gemini Enterprise Agent Platform. &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;The initial delivery focus on three areas: hyper‑personalised wealth management support, stronger financial crime risk management, and AI tools to enhance frontline/relationship manager client service&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;UK startups also continue to break new ground with technology, and AI in particular, as demonstrated by the work of frontier labs like &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-06-16-Ineffable-Intelligence-Selects-Google-Cloud-To-Power-Its-Superintelligence-Mission" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Ineffable Intelligence&lt;/strong&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; The company, which launched earlier this year, has chosen Google Cloud as its preferred cloud partner, utilizing Google’s full stack of AI-optimized hardware and tools to build and train Ineffable’s first generation of foundational models. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Led by David Silver, a former Google DeepMind researcher who &lt;/span&gt;&lt;a href="https://deepmind.google/research/alphago/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;was instrumental in the AlphaGo project&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, Ineffable Intelligence is taking a unique approach to AI development. The team are building systems that learn primarily through their own experience through &lt;/span&gt;&lt;a href="https://cloud.google.com/discover/what-is-reinforcement-learning?e=48754805"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;reinforcement learning&lt;/span&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt;,&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; instead of relying on the large-scale human-generated datasets behind language models. The ambition is to create a “superlearner” that develops knowledge through trial and error. This year, Ineffable Intelligence set a record for a European seed funding round of $1.1 billion, and now Ineffable Intelligence will support its training work by deploying one of the largest clusters of A5X, powered by the NVIDIA Vera Rubin NVL72 platform on Google Cloud, delivering massive computational scale.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To move from experimentation to true industrial production, businesses need more than just models; they need a roadmap. To help show them the way, we’re expanding our partnership with &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-06-17-Deloitte-and-Google-Cloud-Collaborate-to-Launch-London-AI-Studio-to-Spearhead-UKs-Transition-to-Agentic-AI" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Deloitte&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, which will open a new AI Studio at its London campus. Developed in collaboration with Google Cloud, the studio will help British organisations move beyond AI experimentation to deploy autonomous, action-oriented AI systems at scale. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Deloitte is also committing to upskill 1,000 members of its UK AI and data workforce on &lt;/span&gt;&lt;a href="https://cloud.google.com/gemini-enterprise?utm_source=google&amp;amp;utm_medium=cpc&amp;amp;utm_campaign=1713762-Gemini_Enterprise-DR-NA-US-en-Google-BKWS-EXA-GEnterprise&amp;amp;utm_content=c-Hybrid+%7C+BKWS+-+MIX+%7C+Txt_Gemini+Enterprise-189528400785&amp;amp;utm_term=gemini+enterprise&amp;amp;gclsrc=aw.ds&amp;amp;gad_source=1&amp;amp;gad_campaignid=23370621055&amp;amp;gclid=CjwKCAjwxb7RBhA5EiwAQ-AAdKh3HIPjJKRwMUI9Oxjo06q7orhp2vGKY396Yd4ENN8oULqQrQ2vkhoCAqQQAvD_BwE&amp;amp;e=48754805&amp;amp;hl=en"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Gemini Enterprise&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;. This certification program will ensure that Deloitte’s AI and data engineers’ are equipped with the technical expertise to implement Google’s most advanced agentic architecture, providing UK clients with one of the largest pools of certified AI talent in the region.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Building a future-ready public sector&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The blueprint for a modern digital government requires moving away from rigid legacy contracts toward agile, AI-driven public services. In collaboration with the &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;Ministry of Housing, Communities and Local Government (MHCLG)&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;, the &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;i.AI &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;incubator, Google Deepmind, and Faculty, we are delivering &lt;/span&gt;&lt;a href="https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/google-cloud-summit-london-2026" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;tangible public sector reform and tools for reinvention&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; that directly support the national goal to "get Britain building."&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Agencies like MHCLG are already using a tool called Extract which was built using Google technology to help transform planning processes by reducing document processing times from two hours to just two minutes. Simultaneously, we are supporting trials of an AI planning tool — co-created with local planning authorities in Barnet, Dorset, and Camden — which aims to cut decision times for everyday applications by 50%. Furthermore, &lt;/span&gt;&lt;a href="https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/uk-department-for-transport-accelerates-public-policy-insights-with-google-cloud-ai/" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;the Department for Transport (DfT)&lt;/strong&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt; &lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;is utilizing Gemini to streamline public consultation analysis, a move projected to save £4 million annually.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Innovation on this scale also requires a secure, sovereign foundation. That is why Google Cloud is working to strengthen our UK data residency commitments, including measures like making Gemini 3.5 Flash, which features in-country AI processing, available by late June 2026 for sensitive sovereign use cases. We are giving British organizations the confidence to innovate within strict compliance boundaries.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;To help keep businesses safe from the challenges posed by bad actors using AI and other digital threats, we also recently announced a &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/identity-security/detecting-and-containing-powered-threats-with-google-security-operations-agents"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;comprehensive AI-powered cybersecurity platform&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; — Google AI Threat Defense — which combines Wiz, Mandiant, Gemini &amp;amp; CodeMender to find, fix, and protect our customers from vulnerabilities.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;strong style="vertical-align: baseline;"&gt;Proven impact from the high street to public service&lt;/strong&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Autonomous agents are no longer a future prospect; they are delivering value across the UK economy today. Our work with &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-06-17-THG-Ingenuity-Launches-AI-Shopping-Assistant-in-Collaboration-with-Google-Cloud,-Driving-8x-Higher-Conversions" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;THG Ingenuity&lt;/strong&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;,&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; an ecommerce solutions provider, has delivered an 8x higher conversion rate via its AI Shopping Assistant. &lt;/span&gt;&lt;a href="https://www.starlingbank.com/news/starling-launches-pioneering-ai-banking-tool/" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Starling&lt;/strong&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt; &lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt;is similarly empowering customers with "spending intelligence" tools for instant habit analysis around purchases and expenses. And Rightmove, has launched a beta version of an AI-powered conversational property search, built with Google’s Gemini models, enabling users to search for homes in their own words.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The breadth of this impact is visible across every sector: &lt;/span&gt;&lt;a href="https://www.youtube.com/watch?v=Txfm-3RZ1GQ&amp;amp;t=2s" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Kingfisher&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; is pioneering retail-specific agentic applications; &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-03-25-Openreach-Taps-Google-Cloud-AI-to-Accelerate-High-Speed-Internet-Access-and-Cut-Carbon,1" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Openreach&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; is driving field service optimization in telecommunications; andUnilever is using AI at scale across the entire value chain to drive growth and build desirable brands in the new era of consumer goods.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Meanwhile, &lt;/span&gt;&lt;strong style="vertical-align: baseline;"&gt;VMO2&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; is streamlining complex data operations; &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2024-10-08-Vodafone-and-Google-Deepen-Strategic-Partnership-with-Ten-Year,-Billion-Dollar-Deal-including-Cloud,-Cybersecurity-and-Devices-Across-Europe-and-Africa" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;Vodafone&lt;/strong&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; is executing a $1 billion partnership to redefine network performance; and &lt;/span&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;WPP is integrating Gemini across creative workflows, whether that's generating high-fidelity campaign assets at speed and scale, powering AI agents, or training &lt;/span&gt;&lt;a href="https://cloud.google.com/blog/products/infrastructure/wpp-humanoid-robots-ai-training?e=48754805"&gt;&lt;span style="font-style: italic; text-decoration: underline; vertical-align: baseline;"&gt;robotic camera operators&lt;/span&gt;&lt;/a&gt;&lt;span style="font-style: italic; vertical-align: baseline;"&gt;.&lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Empowering the engine of growth for small to medium businesses and startups &lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;The true measure of Britain’s AI success &lt;/span&gt;&lt;a href="https://cloud.google.com/topics/startups/london-summit-2026-smb-sme-ai-innovation"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;lies in its small and medium enterprises&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; and startup ecosystem. Our AI Works research highlights a pivotal moment: AI has the potential to boost productivity for small and medium enterprises by 20% and unlock £198 billion in output for the UK economy. With 56% of smaller firms already seeking guidance, we have launched the &lt;/span&gt;&lt;a href="https://about.google/intl/ALL_uk/around-the-globe/local-info/" rel="noopener" target="_blank"&gt;&lt;strong style="text-decoration: underline; vertical-align: baseline;"&gt;AI Works for Britain&lt;/strong&gt;&lt;/a&gt;&lt;strong style="vertical-align: baseline;"&gt; upskilling&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; initiative to ensure no business is left behind.&lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;We also continue to foster the next generation of British unicorn startups through &lt;/span&gt;&lt;a href="https://technation.io/london-ai-hub-partnership-withhttps://technation.io/london-ai-hub-partnership-with-google-cloud/-google-cloud/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;our ongoing partnership with Tech Nation&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; at the London AI Hub. This sustained commitment ensures founders have the resources and community needed to scale, and this September, we will further this mission by hosting the&lt;/span&gt;&lt;a href="https://startup.google.com/programs/gemini-startup-forum/cyber-security/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt; Gemini Startup Forum: Cybersecurity&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; in London to help startups build secure-by-design AI applications. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The Model Garden&lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt; at &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;Platform 37&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Our belief in the UK’s potential is reflected in our physical footprint, too. We are continuing to invest in the UK's digital infrastructure to support growing demand: Our state-of-the-art data center in Waltham Cross launched in September 2025, a key part of our two-year, £5 billion investment to help power the UK's AI economy. And earlier this year, we opened our new&lt;/span&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt; &lt;/span&gt;&lt;span style="vertical-align: baseline;"&gt;office in London in Kings Cross, &lt;/span&gt;&lt;a href="https://blog.google/company-news/inside-google/around-the-globe/google-europe/united-kingdom/platform-37-the-ai-exchange/" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;Platform 37&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, along with plans for The AI Exchange, a new public space dedicated to deepening understanding of AI. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Building on this momentum, we are excited to introduce &lt;/span&gt;&lt;a href="https://www.googlecloudpresscorner.com/2026-06-17-Google-Clouds-Model-Garden-at-Platform-37-An-Exclusive-Customer-Hub-for-AI-Innovation-and-Collaboration" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;The Model Garden at Platform 37,&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt; launching in the fourth quarter of 2026. This London-based hub is far more than a physical space; it serves as a strategic investment designed to fundamentally elevate how we engage with our most important customers. Blending the timeless aesthetics of a classic English garden with immersive, high-tech innovation — from living digital walls to a three-story atrium — The Model Garden acts as a physical marketplace for our best ideas. &lt;/span&gt;&lt;/p&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;The blueprint for the agentic enterprise&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;For UK businesses, civic leaders, and organizations to continue to lead in the AI moment, they must not only rethink the technology they use but also fundamental aspects of how we work. As we support thousands of organizations and millions of teams here and around the globe, we see three core strategies helping achieve success with AI:&lt;/span&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Culture:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We must reimagine our organizations for the future. True transformation means getting teams excited, enabled, and equipped to work with AI agents in completely new ways. It is about human-AI collaboration, not just automation.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Responsibility:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; We must build with safety and security in mind from day one. Protecting your users, your customers, and your brand is paramount. Our frontier models are built on a foundation of rigorous AI principles and secure-by-design infrastructure.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;li aria-level="1" style="list-style-type: disc; vertical-align: baseline;"&gt;
&lt;p role="presentation"&gt;&lt;strong style="vertical-align: baseline;"&gt;Sustainability:&lt;/strong&gt;&lt;span style="vertical-align: baseline;"&gt; In an era of rising compute demands, we must scale in a way that is both financially viable and positive for our planet. At Google, we are committed to carbon-free energy 24/7, ensuring that the UK’s AI growth does not come at the cost of our climate goals.&lt;/span&gt;&lt;/p&gt;
&lt;/li&gt;
&lt;/ul&gt;
&lt;h3&gt;&lt;span style="vertical-align: baseline;"&gt;Architecting the future together&lt;/span&gt;&lt;/h3&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Google Cloud is the primary partner for the UK’s agentic transition. We are moving beyond the hype of experimentation into the rigor of production. From the research labs of King's Cross to the diverse enterprises powering the high street, we are architecting a resilient, sovereign, and prosperous future for the United Kingdom. &lt;/span&gt;&lt;/p&gt;
&lt;p&gt;&lt;span style="vertical-align: baseline;"&gt;Thank you to everyone who’s joining us in London — yesterday, today, and into the future. This year we’ve packaged up an &lt;/span&gt;&lt;a href="https://www.googlecloudevents.com/london-summit?utm_content=online_blog&amp;amp;utm_source=cloud_sfdc&amp;amp;utm_medium=blog&amp;amp;utm_campaign=FY26-Q2-EMEA-EME39630-physicalevent-er-London-Summitmc-168582" rel="noopener" target="_blank"&gt;&lt;span style="text-decoration: underline; vertical-align: baseline;"&gt;exclusive on-demand experience&lt;/span&gt;&lt;/a&gt;&lt;span style="vertical-align: baseline;"&gt;, allowing you to stream the defining London Summit moments, available anywhere, anytime.&lt;/span&gt;&lt;/p&gt;&lt;/div&gt;</description><pubDate>Wed, 17 Jun 2026 08:00:00 +0000</pubDate><guid>https://cloud.google.com/blog/topics/inside-google-cloud/london-summit-2026-uk-leads-agentic-enterprise-ai-infrastructure-data-cloud/</guid><category>AI &amp; Machine Learning</category><category>Data Analytics</category><category>Security &amp; Identity</category><category>Sustainability</category><category>Customers</category><category>Partners</category><category>Startups</category><category>Inside Google Cloud</category><media:content height="540" url="https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_LmjIDy5.max-600x600.jpg" width="540"></media:content><og xmlns:og="http://ogp.me/ns#"><type>article</type><title>From AI potential to agentic reality: Driving the UK’s next chapter</title><description></description><image>https://storage.googleapis.com/gweb-cloudblog-publish/images/image1_LmjIDy5.max-600x600.jpg</image><site_name>Google</site_name><url>https://cloud.google.com/blog/topics/inside-google-cloud/london-summit-2026-uk-leads-agentic-enterprise-ai-infrastructure-data-cloud/</url></og><author xmlns:author="http://www.w3.org/2005/Atom"><name>Maureen Costello</name><title>Vice President, UK, Ireland &amp; Sub-Saharan Africa</title><department></department><company></company></author></item></channel></rss>